Veganuary, here's where to eat 'vegetarian doc' in Italy
From starred restaurants to taverns, more and more chefs from North to South are offering menus dedicated exclusively to the growing veg world
Key points
According to the latest Eurispes data, the vegetarian, vegan and plant-based catering market is growing strongly in Italy and globally and the plant-based is confirmed as the new front line for the Italian and global food supply chain with a world market value of vegan food exceeding 20 billion dollars and a forecast growth to 55 billion by 2034; in Italy the plant-based market exceeds 640 million euros with a constant increase of vegan and vegetarian restaurants especially in urban centres accompanied by an expanding demand and good economic margins for well-managed premises.
And the so-called Veganuary is becoming increasingly fashionable: according to the YouGov survey, more than 1 million people across Italy tried the 'green' diet in January, confirming a growing interest on the part of consumers.
In 2025 Veganuary expanded its global presence with new campaign sign-ups in Canada, Peru and Malaysia, while throughout March a new sister campaign, V March, will bring the Veganuary concept to China for the first time.
In this context restaurants offering a plant-based diet are being born and are increasingly sought after: here are the ones we recommend you try.
The sustainable hotel on the Alpe di Siusi
The Omnia Plant-Based restaurant - located inside the hotel Pure.Living at an altitude of 2,020 metres - is the gourmet heart of a 100% plant-based, organic and ethical gastronomic proposal, from breakfast to dinner. In a unique natural setting, amidst the peaks of the Dolomites, the cuisine becomes an integral part of the holiday experience.






