Global brands with a local soul: the new game is being played on home turf

According to Obe data, the sector is set to grow in 2026, driven by new formats and integrated strategies

Branded entertainment: the big brand show is worth 853 million

Key takeaways from the third edition of the Events Summit

As the digital revolution advances, face-to-face meetings are becoming increasingly valuable

AI is evolving: from a creative tool to a decision-making infrastructure, enabling new models of testing, engagement and interaction between brands and consumers

Avatars, mascots and twins: the world of synthetic people

From co-working spaces to homes: Wao is banking on flexible rentals

Identity cards are increasingly failing to reflect lifestyles and behaviours: according to Hearts United-Doxa, 62 per cent of the over-65s feel much younger, prompting brands to rethink consumer categories

Boomers and Gen Z in the ‘age-less’ era are turning stereotypes on their heads

Explore the latest marketing trends and strategies with Il Sole 24 Ore's economics section. Stay informed on market dynamics and consumer behavior.