According to the ECB, by 2035 the effects of climate change could add more than one percentage point to inflation each year by affecting prices, consumption and business strategies

Climate change is also affecting shopping habits, with brands rethinking their products and supply chains

Advertising: ‘Audience measurement using web platform data by October’

According to Cerc Iulm, eight out of ten companies in Italia have dedicated departments: the rate of employees voluntarily engaging with social media is on the rise

Internal communication: employees take centre stage, sharing their passions and interests

Be Closer, a new Italian communications company formed through the merger of Next14, Different and Uniting, backed by an investment of 20 million

Mauro Porcini (Chief Design Officer at Samsung): “The real threat is uniformity. Design and creativity are key to building memorable brands.”

But expressiveness will prevail over standardisation

Fashion, cars, technology and luxury are driving the trend towards desaturation: monochrome is becoming a key differentiator. But colour choices remain central when they reinforce the essence of the brand

The interplay between colour and shades of grey is reshaping the brand’s identity

In the age of AI, brands continue to invest in direct channels to strengthen their ties with existing customers and attract new ones

Corporate newsletters are here to stay: trust is built through email

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