2G Beauty Communications, professional skincare made in Italy
Founded in 1997 by Gennaro Gioiello and Giacomo Pagano, 2G Beauty Communications is an Italian company active in the professional skincare sector. Based in Assago (Milan), the company - which has retained a family soul - combines craftsmanship and innovation, offering high quality products and technologies through a certified production chain, an in-house laboratory dedicated to innovation, and a sales model based on distribution to qualified beauty centres to guarantee personalised advice and targeted treatments.
"We closed 2024 with a turnover of around EUR 5 million, in line with the results for 2023," Gioiello says. "For us, the confirmation of this figure represents an important milestone, because it testifies to the solidity of the company and the ability to maintain a constant performance in an ever-changing market. For 2025, we expect a slight increase, while still maintaining stability around this figure'.
The main market remains Italy, with a strong presence in the Centre-North (specifically from the Marche upwards), including Sardinia. Abroad, the company is mainly active in Switzerland. "We are also counting some sales in the United States, particularly in New York," adds Gioiello. "In Italy, we are among the top five companies in the beauty sector and number one in Northern Italy: a result that we consider particularly significant, achieved thirty years after the company was founded and the result of a path of constant growth and continuous attention to quality.
He continues: 'We are in about 350 sales outlets in Italy, of which about 100 are 2G Beauty Centres, single-brand outlets aimed at exclusive customers. The aim is to create a true ecosystem of excellence, in which each partner shares the company's core principles - quality, expertise and innovation - helping to strengthen its identity and value'.
Not forgetting training. "For 2G Beauty Communications, beauty professionals have always represented the beating heart of the company," explains the entrepreneur. "It is thanks to their preparation and direct relationship with the customer that the brand has built its credibility, even before any communication campaign. Precisely for this reason, 165 days a year are dedicated to training, which is divided into three main areas: technical-scientific (i.e. the scientific part of the product, what it contains, where these active ingredients come from, and what results they offer), technical-operational (application methods and procedures) and technical-commercial (the management of the Beauty Centre: Beauty Manager, who manages the business, Beauty Coach, who follows the customer, and Beauty Specialist, who applies the products and technologies). In this way, our customers (i.e. beauty operators) increase their all-round skills and promote a more evolved and qualified beauty culture'.
