The measure

500 new businesses opened in Venice, a model for historic centres

A four-year review of the innovative measure dubbed 'anti-shoplifting' - Open-and-close shops eradicated

by Barbara Ganz

Alcuni passanti percorrono una delle principali vie dello shopping a Venezia, in Italia.  (Fotografo: Marco Secchi/Bloomberg)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

"Between craft and commercial activities, more than 500 shops have opened in recent years: we are very pleased with this measure, which is also serving as a model for the historic centres of Italy's largest cities, which are grappling with the same problems, including shops that disappear within a few months and the sale of mass-produced, low-quality objects.

The Councillor for Productive Activities of the Municipality of Venice Sebastiano Costalonga thus sums up four years of the innovative measure dubbed 'anti-business', including the three-year trial period starting in 2022.

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The Budget

The new openings include the haute couture atelier, the artistic craft shops, the jewellery shop, the art and beauty salon, the stationery shop, the greengrocer and the florist: all activities that have gradually returned to appear among the calli and campi of Venice's historic centre. And to stay there: the figures show that the phenomenon of 'open and close' shops has been practically eliminated.

The municipal administration recently illustrated the final data on the enforcement of regulations for the protection and enhancement of cultural heritage in the historic city centre. At Ca' Farsetti, Councillor Costalonga was joined by Councillor for Security Elisabetta Pesce and the Venice City Council's technical offices and local police to illustrate the results. Also present were the Venetian trade associations that contributed to the definition of the regulations: Valentina Di Matteo, director of Aepe, Luciano Gambero, president of the Promovetro consortium, Confartigianato director Matteo Masat, Cna director Giampaolo Toso and Giacomo Sardegna representing Ascom Confcommercio.

The Coordination

The measure, which was the result of institutional coordination between the municipality, the Veneto Region and the Ministry of Culture, made it possible to transform the experimental restrictions into a definitive regulatory framework.

The balance of the monitored period highlighted the effectiveness of the scheme in curbing the so-called 'junk' and the boost to the opening of neighbourhood, craft and high quality shops: from May 2022 to March 2026, 86 high-end shops, 65 arts and crafts shops, 28 art shops and galleries (seven new galleries in the first months of 2026) lifted their shutters. But a florist, four greengrocers and a pet shop have also returned. 'Implementing the legislation,' Costalonga emphasised, 'is not easy and requires great political will. As well as sharing and teamwork between offices and trade associations, which must put the focus on Venice as a priority'.

Councillor Pesce cited 'the excellent result on the front of combating the odious scourge of 'open and close' activities. This phenomenon, often associated with dynamics of tax evasion and economic instability, has been drastically reduced thanks to the initial definition of a strict protection perimeter and the selection of the permitted product categories'. The data confirm an 83% drop in the number of new business closures in the protected area, compared to the pre-normative period, a sign of a qualitative stabilisation of the market.

The criteria

The current regulation, the councillors recalled, establishes certain criteria for the establishment of new businesses, limiting their opening within specific protection areas that include the entire sestiere of San Marco, buildings subject to cultural constraints, and areas facing intense pedestrian flows. The compatibility of new openings is instead conditional on belonging to an exhaustive list of permitted Ateco codes, favouring the sectors of craftsmanship of excellence, high-end and essential residential services.

Fundamental, as emphasised also by the trade associations, is the supervisory activity that has accompanied the application of the regulation with rigorous sanctions: between May 2025 and April 2026, the Venice Local Police, with the Productive Activities Police Unit, executed 17 measures to remove the effects of the Scia, resulting in the immediate closure of non-compliant activities. Central to the administration's attention, for the purposes of urban decorum in the Unesco Site area, is the ban on displaying goods outside shop windows.

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