60% of purchasing decisions in skincare and make-up are influenced by digital content

The Spf (Sun Protection Factor) indicates by how many times longer you can be exposed to the sun without sunburn compared to unprotected skin. For example, Spf 30 means that the skin can remain exposed to the sun without burning 30 times longer than it would without protection. The higher the number, the greater the shielding from UV radiation. However, the duration of effectiveness of a sunscreen may also depend on a number of other factors including the amount of product applied, the UV index and contact with water or sweat.

The sun stick with Spf is a practical and quick ally that can be applied anywhere in one easy step without greasing, ideal for sensitive areas of the face such as the lips, eye contour, nose and ears, but also ideal on scars and nevi.

For the lips, which are among the most delicate areas, a lip balm with Spf protection nourishes, prevents cracking and protects from UV rays with a touch of shine.

The hair should not be neglected either: specific oils and sprays create a protective barrier and help prevent dryness, loss of shine and dehydration due to the sun and saltiness.

Those who don't want to do without make-up can choose a light foundation with Spf, liquid for a natural and even effect, or in cushion format, inspired by Korean skincare, for modular coverage and radiant skin. And for touch-ups during the day, even over make-up, invisible sun sprays are handy: they are sprayed directly onto the face, without ruining make-up, keeping the skin fresh and protected for a long time.

Skincare active even in the sun: ingredients that care for the skin

The main active ingredients to look for in order to continue treating the skin even with Spf are: niacinamide, ideal for rebalancing combination skin and reducing blemishes and shine, leaving the skin even and compact; vitamin C with antioxidant properties, fights the free radicals generated by the sun, brightens the complexion and helps prevent blemishes; hyaluronic acid, which retains water in the skin, keeping it soft, supple and plumped up, even after hours in the sun. Added to these are other ingredients such as soothing plant extracts (aloe, centella asiatica) and regenerating peptides, for protected, radiant and healthy skin, day after day.

The beauty of the skin can also be supported from within with specific supplements rich in antioxidants such as vitamin C, vitamin E, zinc and carotenoids that help protect cells from oxidative damage caused by UV rays and, at the same time, promote a more even and radiant tan.

Holiday ends, skincare continues 

"Protection is not limited to exposure at the beach: it must be included in the daily routine, even after returning from holiday, to maintain the tan and nourish the skin," Becci explains. "After days of sun, wind and saltiness, the skin needs to be soothed, deeply moisturised and regenerated.

In addition to the classic after-sun milk, ideal for refreshing and calming the skin, you can use specific, nourishing and restorative products, rich in hyaluronic acid and antioxidant vitamins, which act on micro-damage and reduce flaking.

For the face, post-sun sleeping masks, to be left on overnight, and regenerating serums with a liquid texture and a high concentration of active ingredients, such as niacinamide or vitamin C, are perfect for maintaining an even complexion and preventing blemishes.

To pamper your hair, you can apply restructuring masks and pre-shampoo treatments that give softness and shine after days at the beach.

To prolong the duration of the tan, a must is the gentle body scrub: use it once or twice a week to remove dead surface cells, even out the complexion and enhance the natural glow, without compromising the tan.

In the case of sunburn, on the other hand, it is a good idea to cool the skin with thermal water or cold compresses, without rubbing, apply a soothing after-sun product, preferably with aloe vera, panthenol or calendula, which soothe redness and heat, and avoid further direct exposure, always protecting the skin with Spf 50+, even in the shade.