Tourism

A 2 June bridge worth almost 7 billion

Positive test for the summer season with 4 days' holiday and an average expenditure per capita of almost 500 euro

by Enrico Netti

 Imagoeconomica

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

A 2 June long weekend that promises to be in line with that of 2025. This is stated by Federalberghi forecasts that show a turnover of 6.9 billion generated by 14.3 million Italians, a little less than last year, who will set out on the road during those four days. Almost all of them will stay in Italia scattered among the almost 8 thousand kilometres of beaches, villages, cities of art and inland areas.

According to the survey conducted by Tecnè on behalf of Federalberghi, the main share of expenditure will be on meals, 29.2% of the total, followed by travel (23.4%). As far as spending on accommodation is concerned, it only accounts for 17.9%. As far as the choice of accommodation is concerned, that of the 2nd June holiday bridge seems to be a perfect occasion to give precedence to hotels and holiday villages: this option would in fact have gathered 27.7% of the demand.

Loading...

"The data give us a fairly reassuring view of the attitude of Italians when faced with the possibility of a holiday," said Bernabò Bocca, president of Federalberghi, commenting on the survey. Our compatriots once again show that they do not want to give up travelling, moreover they prefer staying in hotels and evidently consider Italia to be a more attractive place than abroad. However, we cannot deny that we were certainly favoured by this year's calendar. A holiday that falls on a Tuesday is a great opportunity to build a travel plan in advance of next summer'.

A first remnant of summer sees seaside resorts among the favourites: they will be chosen by 40.2% of travellers, 26.7% will go to cities of art, 16.6% will go to the mountains. A 7.9% will prefer a spa and wellness resort and another 6.4% will take advantage of a break in a lake resort. More than one in two Italians (52.2%) will not cross the borders of their region of residence. For those who will travel abroad, the big European capitals win (96.6%). For overnight stays, hotels and holiday villages are the most popular with 27.7% of the demand. This is followed by the home of relatives or friends with 25.2%, bed & breakfasts with 20.6%, own homes with 14.7% and residences with 5.2%. The average per capita expenditure, including travel, accommodation, catering and entertainment, will be around EUR 482. Of those interviewed who will not be going on holiday, 36.7% revealed that they will not be going for economic reasons and 19.3% for family reasons.

A substantially positive scenario, but the president of Federalberghi recalls that 'what conditions our historic optimism is the war scenario and the uncertainty it creates in the world geopolitical situation. As we always say, certainties are good for tourism,' Bocca emphasises. 'At the moment we are living in a phase of suspension, which certainly does not leave room for triumphalist tones regarding the performance of our sector. If we consider 2 June as the bridge that opens the summer, we cannot, in turn, make bold forecasts that would inevitably be sketchy. Affecting our caution is the unknown relating to the duration of the conflicts: it goes without saying that the shorter everything will be resolved, the sharper the outlook will become. That is why we remain cautious, while noting that, to date, despite everything, the sector is not betraying expectations'.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti