A summer of crazy prices: in August, up to 300,000 euros for a week in Florence and 238,000 euros for a tent in Salento
The Codacons survey to track down the ‘crazy’ prices of summer 2026 from north to south Italia
Key points
In August, staying for a week in Italian accommodation might well require taking out a mortgage, given that in some tourist resorts prices are reaching record levels equivalent to the purchase price of a medium-sized flat. Meanwhile, the cost of a flight to exotic destinations, departing from Italia, can exceed the average price of a small car. This is highlighted by Codacons, which has carried out a survey to uncover the ‘crazy’ prices of summer 2026 across Italia, from north to south.
An apartment in Florence’s historic centre for 300,000 euros
Analysing the offers available on the specialist portal Booking.com for a stay for two people during the middle week of August, from Friday 14th to Friday 21st, it turns out that the highest cost is in Florence, where a flat right in the historic centre is priced at 297,714 euros if you choose the option offering a refund in the event of cancellation by 31 July.
In second place is Salento, where a stay amongst the trulli of Ceglie Messapica costs 238,000 euros – a 20 per cent discount on the original price of 297,500 euros. But here the situation is even more paradoxical: guests will not, in fact, be staying inside a historic trullo, but in a tent equipped with “a private bathroom with shower and hairdryer and two beds”, as explained in the advert published on Booking.
In third place in Codacons’ special ranking is Rome, where a flat for two people in the Trastevere neighbourhood cost a whopping 196,134 euros during the week in question.
The mountains also have their own surprises in store: in the village of Ponte di Legno, in Val Camonica, a one-bedroom flat with one bathroom costs 166,400 euros during the middle week of August – the same price as a villa with a swimming pool in Barcuzzi, on Lake Garda.
