A new sensory alphabet of space: Cersaie opens in Bologna

The finest design ceramics will once again take centre stage in Bologna at Cersaie 2026. This is the 43rd edition of the International Exhibition of Ceramic Tiles for Architecture and Bathroom Furnishings, which, from 21 to 25 September, showcases stunning material displays – an excellent foundation for any good design project.

The concept behind the event, which has remained one of the most interesting international benchmarks for designers over the years, this year revisits the idea of an open architectural space in dialogue with nature. It does so through its 2026 Manifesto, conceived by Interpromex Comunicazione. The visual depicts an abstract landscape: an ideal city constructed from vertical volumes, arches and coloured surfaces that interact with natural elements. The structures evoke fluid, multifunctional spaces capable of adapting to diverse contemporary ways of living, whilst the presence of trees amongst the architecture – a clear sign of the trend towards biophilic design – emphasises the increasingly central role of nature, a source of wellbeing and quality of life, as an integral part of the built environment.

Although the concept of biophilia has only recently gained popularity, it was the psychoanalyst and philosopher Erich Fromm who first used the term in 1973 to refer to “a passionate love of life and of all that is alive”, in the book The Anatomy of Human Destructiveness. After all, our tendency to seek out nature certainly has a genetic basis, and refers to the attraction each of us feels towards nature and the sense of well-being it conveys. Even the natural colour palette of the Manifesto evokes this concept and, ranging from warm shades to cooler tones, serves as a metaphor for the diversity of identities, cultures and sensibilities that coexist to shape contemporary aesthetic language

Alongside the exhibition concept, Cersaie has always offered cultural and educational activities on topical issues: this year’s edition, in particular, will feature a series of sessions dedicated to sales staff in luxury showrooms, organised by Veronica Verona, owner of L’Accademia dello Showroom. The aim of the course is to teach the effective management of sales of premium products, going beyond mere technical descriptions, through the use of communication tools that showcase the product, justify its price and make tangible the aesthetic, functional and emotional benefits that underpin its value. The programme, which has a practical focus, is rounded off by an in-depth look at sustainability and a visit to the ‘Città della Posa’ in Hall 19.