A stamp celebrates Laura Biagiotti’s ‘Made in Italy’ collection
Part of the series dedicated to Italian excellence, it features white cashmere braids – the designer’s signature motif – and the company’s logo
The series of stamps dedicated to the fashion icons who have shaped the history of ‘Made in Italy’, issued by Poste Italiane, has been expanded to include one dedicated to Laura Biagiotti. The stamp, issued in a print run of 180,000, was unveiled yesterday at the Ministry of Enterprise and Made in Italy, and celebrated with a ceremony in the Sala della Protomoteca at the Campidoglio, attended by dignitaries and representatives from the worlds of culture, business and fashion.
The stamp features the Laura Biagiotti logo set against a pattern of cashmere braids, an immediate reference to the yarn that defines the fashion house’s identity and to the stylistic innovation that earned Laura Biagiotti the title of ‘Queen of Cashmere’ from the New York Times. The weave of the fabric thus also becomes a metaphor for continuity: intertwining threads, knowledge passed down through the generations, a legacy of craftsmanship and passion that is renewed over time.
Founded on 30 July 1965, the Laura Biagiotti company has spanned three generations of women: from Delia Biagiotti’s entrepreneurial flair to Laura’s international and pioneering vision, right through to Lavinia Biagiotti Cigna’s leadership. A story that interprets ‘Made in Italy’ not only as an expression of creativity and manufacturing quality, but as a convergence of culture and business.
One of the founding figures of ‘Made in Italy’, Laura Biagiotti was the first Italian fashion designer to present her collections in China, in Beijing in 1988, and in Moscow in 1995, helping to establish a vision of fashion deeply rooted in Italian culture on the world stage. A vision she had expressed in 2004 in the pages of *Il Libro dell’Anno Treccani*: ‘This is the point that particularly intrigues me: setting out to reaffirm, in a future that looks highly uncertain for business, a path that is not merely commercial but one that reconsiders the great phenomenon of “Made in Italy” as a new way of creating or embodying culture and business at one and the same time. All this can be achieved through a far-reaching quest for beauty and added value that is not based solely on luxury or wealth, but on that ‘intellectual elegance’ which so successfully continues and develops the great principles of the Renaissance.”
Laura Biagiotti had a deep connection with her city, Rome, a bond that was also expressed through numerous initiatives in support of the preservation of its historical and cultural heritage, ranging from the promotion of Giacomo Balla’s work to the restoration of the capital’s monuments. This bond is being carried forward with dedication and passion by Lavinia Biagiotti Cigna, who combines fashion with a commitment to the local area, cultural patronage and the Marco Simone Golf & Country Club, the venue for the 2023 Ryder Cup.
