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Ego-sustainable' team building: a new paradigm in people management

Team building is transformed to meet new business needs, focusing on individual respect and sustainability

by Pina Luciani*

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3' min read

3' min read

Back in the 1980s, the idea of team building conjured up images of employees wearing too-tight ties, shiny shoes and lost gazes as they tackled the latest gimmicks: walking on hot coals, crossing a Tibetan bridge, zip lining into the void or roped climbing a mountain. It was a time when organisations believed that challenging their employees to prove their mettle was the best way to create a cohesive and motivated team. If you could survive that kind of activity, they thought, you could surely endure even the most terrible of Monday mornings in the office.

In those years, team building was more like a rite of passage than an opportunity for collective growth. The prevailing idea was that putting people in extreme situations would strengthen interpersonal bonds and stimulate mutual trust. To be fair, there was something epic about those trials: facing fire, overcoming fears of emptiness or heights, engaging in extreme tests. It was a living metaphor for the age of hyper-competitiveness and excelling at all costs.

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Often, however, the result was a mixture of physical and psychological trauma. Make no mistake, the idea of testing one's limits may have its merits, but at what price? Many employees took part in these activities with a mixture of terror and resignation, hoping not to break an ankle or worse still, not to have to make an embarrassing impression in front of their colleagues.

Fast forward to the 2020s, team building has undergone a radical transformation in line with the new demands that have emerged. The obsession with productivity, increasingly ambitious KPIs, the 'always on' culture, physical distance, ever more micromanagement, teams spread across different geographic areas and at least four generations working side by side have called for a decisive change of course. To survive in some organisations is already a heroic act in itself, there is no longer any need to prove it.

The rallying cry becomes stemming corporate toxicity, disenchantment of some people and loss of others. An unhealthy environment not only reduces productivity, but can also lead to high turnover rates and significant costs for the company. There is a growing need for individual well-being and collective well-being. This is how we have gone from walking on hot coals to walking in nature, from stress to wellness, from crossing Tibetan bridges to building relational bridges.

Today's new team buildings try to change the paradigm in the way companies approach people management. I like to call this new way of conceiving these corporate sharing moments the EGO-Sustainable Team Building era. Respect for one's own self and of course that of others.

Sustainable Ego team building is based on three fundamental pillars:

1) Respect for the individual: activities must take into account the different needs, preferences and abilities of participants. The aim is to create inclusive experiences that value each individual. Propose a varied bouquet of activities and leave participants free to choose those that best suit their aptitudes and propensities.

2) Creating a positive context where people are willing to get involved. The context must promote well-being, reduce stress, improve mental and physical health, ease tensions and facilitate the creation of authentic relationships between people.

3) Environmental, social and individual sustainability: activities must have a low environmental impact and can also contribute to the well-being of the community. There is also another type of sustainability that needs to be emphasised, that of the individual. No more dense agendas and schedules crowded with myriads of interventions! Timing must also be sustainable.

To expect that a 'two-day' activity will solve problems of trust, communication, collaboration and well-being is obviously unrealistic. Targeted structural actions are needed. We must go beyond occasional activities and integrate these values into the DNA of the organisation. Investing in well-being, succeeding in creating cohesion, and building solid, trusting relationships is no longer just a good practice, but a strategic necessity.

The idea that individual prosperity is the basis for collective prosperity may seem trivial, but it is surprisingly effective. We have had to go through decades of stress induced extreme trials to arrive at this simple truth. After all, who needs to throw themselves off a cliff when you can just hang out and chat?

*Partner Newton Spa

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