TH Resorts manages Free Beach village in Costa Rei
With over 400 rooms, the hotel a few kilometres from Cagliari is at the centre of a relaunch plan
by Enrico Netti
TH Resorts accelerates development and wins the management of the Free Beach village in Costa Rei, Sardinia. The historic resort with over 400 rooms will be managed for a long period of time by TH Group, whose shareholders include Solfin Turismo, Cdp Equity (Cassa Depositi e Prestiti) and Isa (Istituto atesino di sviluppo). The agreement, signed with ITI Marina Hotels of the Loi family, marks a new phase of development for one of Sardinia's iconic tourist destinations. The operation represents an important step in the TH Group's business plan and consolidates a long-standing partnership with the Loi family. The Free Beach Costa Rei, thanks to its size, privileged position and the strength of the TH brand, confirms itself as a strategic asset in the beach segment and a driver of attractiveness for the national and international market.
"This long-term agreement completes a collaboration built over the years on mutual trust and a common vision of tourism development in Sardinia," explains Piero Loi of ITI Marina Hotels. The management of the village is part of a broader growth plan of TH Resorts, oriented towards strengthening iconic destinations and building solid and lasting relationships with local partners. The Free Beach represents a structure of great dimensional and organisational relevance, capable of generating significant economic spin-offs also in terms of employment, induced activities and enhancement of the regional tourism industry.
"The partnership with ITI Marina Hotels of the Loi family is welcomed with great satisfaction by the shareholders and managers of TH Resorts, who identify growth and development as the pillars of their industrial strategy," emphasises Graziano Debellini, President of TH Resorts. Plans for the 2026 season are already ready: the village will be at the centre of an evolution of the offer that reinforces TH's product positioning with a new restaurant format with exclusive buffets organised in themed corners, an even richer all-inclusive formula with cocktails and drinks on tap included throughout bar opening hours, two paddle courts, a large beach on the Costa Rei sea, entertainment and family services.
