Aci Blueteam presents Capolavoro: luxury and exclusive experiences
The historic Timekeepers’ Tower at the Monza Circuit, now dedicated to hospitality
An offering entirely dedicated to luxury inbound travellers. This is what Aci Blueteam – a company within the Aci Group (Automobile Club d’Italia) specialising in business travel, MICE and leisure travel – has developed with Capolavoro, a brand dedicated to premium clients. Capolavoro aims to help visitors discover Italy through personalised, bespoke experiences that bring tourists into contact with the local areas and offer them the chance to enjoy experiences that are hard to replicate elsewhere in the worlds of motoring, sailing, fashion, art and culture, fine dining, design and hospitality – by playing its trump card: exclusive access to companies, ateliers, private collections, artisan workshops and motor racing circuits.
“With Capolavoro, we want to take it a step further and put our wealth of knowledge at the service of promoting Italia around the world. We don’t simply want to sell a trip to Italia: we want to create the conditions for a traveller to be able to say they have truly experienced it,” said Carlo Bagnasco, president of Aci blueteam. Capolavoro was launched in Monza on Friday, during the free practice session, to highlight the partnership with the Autodromo and the region’s unique characteristics, including its industrial excellence, culture, design, fashion and gastronomy. This is because Lombardy and Liguria are among the first regions included in the offering, with plans for gradual expansion across the country. The commercial strategy will focus primarily on international markets, through partnerships with luxury tour operators, travel advisers and specialised networks. Capolavoro has already established partnerships in motorsport, such as the one with Momentum Experiences, with whom two experiences are currently being developed for 2027 and 2028, which will also involve Damon Hill, the 1996 Formula 1 world champion.
Aci Blueteam also manages two exclusive facilities at the Monza Circuit: the historic Timekeepers’ Tower, on the starting grid, and the new South Tower, the operational heart of the GP Travel Club 2026. The three-storey building, situated directly opposite the track, offers a privileged view of the start straight, the pits, the grid and the Alboreto bend. Inside, hospitality lounges have been set up for top clients and partners, dedicated to networking and business travel management.
The central theme of the Capolavoro project stems from a clear realisation: the high-end international traveller is no longer simply looking for a destination, but for privileged access to the most authentic and unique aspects that destination has to offer. Among the initial offerings are experiences at Italy’s leading racing circuits, from Monza to Imola and Misano, offering the chance to experience the track first-hand and to build broader itineraries around this experience to discover Italia. ‘True luxury today is not merely staying in a grand hotel, but being able to experience something that is not normally accessible, to meet someone you would not normally meet, to enter a place that you cannot normally visit,’ emphasises Bagnasco. “With Capolavoro, we want to turn this idea into a tangible product, by bringing together our network, the regions of Italy and our international partners. We don’t simply want to sell a trip to Italia: we want to create the conditions for a traveller to be able to say they have truly experienced it.”
