Rain of selling on Adidas in Frankfurt, earnings outlook disappoints

(Il Sole 24 Ore Radiocor) - Adidas fell 3.4 percent to €142 on the Frankfurt Stock Exchange following the presentation of its 2025 results and 2026 outlook. Disappointing the market is the profit forecast for this year, which is lower than expected, also in light of a higher impact of tariffs in the US. The sportswear group expectsan operating profit of around EUR 2.3 billion for 2026, including an expected negative impact of EUR 400 million on exchange rates and tariffs. Prospects that disappoint investors as they also imply a lower operating margin than the medium-term target of 10% set by the company.

Meanwhile,2025 closed with a group net profit of EUR 1.34 billion, up 75% year-on-year, despite a difficult environment, driven in particular by the success of retro shoes. For this year, Adidas is aiming for a turnover increase of EUR 2 billion, following the previously announced record of EUR 24.8 billion in 2025. In addition, Norwegian Bjorn Gulden was granted an extension of his term as ceo of Adidas until 2030. The supervisory board of the German sportswear company praised him for 'enabling the successful turnaround of Adidas' since taking office in 2023. Nassef Sawiris, who sits on the Adidas board and is a major shareholder in the company, has been nominated for the position of chairman to replace Thomas Rabe.