Digital Economy

Adobe brings Photoshop Express and Acrobat to ChatGPT: free creative editing for millions of users

Integration revolutionises access to Adobe professional tools through AI's conversational interface

by Marco Trabucchi

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Adobe announced the launch of three of its flagship applications - Photoshop, Adobe Express and Acrobat - directly within ChatGPT, making the creative and productivity tools accessible for free to the 800 million weekly users of the OpenAI platform. The integration, available on desktop, web and iOS (with Adobe Express already operational on Android as well), represents a significant breakthrough in democratising professional editing: users can now edit images, create designs and manage PDF documents simply by describing in words what they want to achieve, without having to open Adobe's native applications.

How Integration Works

To use Adobe tools in ChatGPT, simply mention the name of the app in the prompt. For example, by typing 'Adobe Photoshop, blur the background of this image', the chatbot will automatically activate Photoshop and guide the user through the editing process. Available features also include editing specific parts of images, adjusting brightness, contrast and exposure, applying creative effects such as Glitch and Glow, with slider controls to refine the intensity of the effects.

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Prompt' features also include access to Adobe's professional design library, creation of customised invitations and graphics, animation of elements, all directly in the chat without having to switch applications.

As far as Acrobat is concerned, it provides for direct editing of PDFs in conversation, extraction of text and tables, merging and organising multiple files, compressing documents and converting them into PDFs while maintaining formatting and quality.

Adobe provided three concrete examples of use that demonstrate the versatility of integration.

By uploading a family photo in ChatGPT, one can ask: 'Adobe Photoshop, make the people in my holiday photo stand out'. The system automatically applies the changes, after which further effects can be requested: add a retro touch, apply an artistic effect to the background, or insert a grain for a vintage finish. Each adjustment can be fine-tuned with interactive sliders.

With Adobe Express, you can create a professional invitation in just a few steps. The system offers appropriate templates, allows you to customise texts and replace images to achieve the desired look, all without ever leaving the conversation.

For job seekers, Acrobat in ChatGPT allows you to combine your CV, cover letter, references and portfolio into a single PDF. The command "Adobe Acrobat, combine my documents into a single file" aggregates materials, while the inline editing function allows you to quickly adapt the cover letter to each company by highlighting the text and editing it directly in the sidebar.

Agency AI strategy

"We are excited to bring Photoshop, Adobe Express and Acrobat directly into ChatGPT, combining our creative innovations with the simplicity of ChatGPT to make creativity accessible to everyone," said David Wadhwani, president of Adobe's digital media division.

The launch is part of Adobe's strategy on artificial intelligence and the Model Context Protocol (MCP). After introducing Acrobat Studio and AI Assistants for Photoshop and Express this year, the company now aims to reach new users by expanding access to its flagship tools.

The integration uses an MCP server to offer a selection of Adobe app functionality, simplifying notoriously complex software through the conversational interface. As pointed out by Ely Greenfield, Chief Technology Officer of Adobe's Digital Media Division: "Our innovations in agential conversational interfaces are making it possible to bring Adobe apps to third-party platforms like ChatGPT, where hundreds of millions of people already work every day.

Competition in the ChatGPT ecosystem

Adobe's integration comes two months after OpenAI opened ChatGPT to third-party apps, starting with Canva, Spotify, Expedia and Figma last October. Adobe's move is probably the most significant blow for OpenAI in its strategy to turn ChatGPT into a kind of 'operating system' for the apps used by its users.

Availability and Requirements

All features are free for ChatGPT users globally, with no premium subscription required. To use Adobe Express and Acrobat, login with an Adobe account is required. For Photoshop and Acrobat on Android, support will come 'soon'. Users needing more advanced functionality can seamlessly switch to native (paid) versions of Adobe applications, picking up where they left off in ChatGPT.

Adobe also announced that it will add new features to its apps on ChatGPT in the coming weeks, signalling that this is only the first phase of a broader integration between the two ecosystems.

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