Aesthetic medicine increasingly in demand

Anti-aging medicine

In an era in which longevity and well-being have become major goals, anti-aging medicine is proving increasingly interesting and attractive. "The real essence of anti-aging medicine is not just to extend life, but to improve its quality," says Nadia Tamburlin, a medical aesthetician and President of SIMBeL (Italian Society of Wellness and Longevity Medicine). 'Educating the patient is crucial. Many do not realise the impact of their daily choices on future health. It is important to provide clear and accessible information to enable informed decisions about personal well-being. With a holistic approach, physicians must create personalised plans that include both lifestyle modifications and targeted physician interventions. The main areas of research? Epigenetics, modulation of the microbiota, which is crucial for a robust immune system, efficient metabolism and control of inflammation; personalised nutrition, balancing hormones, longevity and sport'.

Filler&Device

Fillers are increasingly in demand, with hyaluronic acid confirmed as the treatment of choice for restoring volume, freshness and naturalness to the skin. IBSA Derma, the medical aesthetic medicine division of IBSA, has unveiled Profhilo Structura, a new treatment that works to restore adipose tissue, a crucial layer supporting the dermis, which can atrophy and sag over time. The new medical device has the highest concentration of hyaluronic acid on the market in the Profhilo line, and the injection protocol includes specific techniques for each type of face, allowing for customised results. Seventy BG presented SEFFILINE, a therapy based on regenerative or autologous aesthetic medicine. The therapy is based on autologous grafting of adult mesenchymal stem cells that accelerate the healing and regeneration processes of the skin and tissues. It is indicated for facial rejuvenation and hair loss. Devices are becoming increasingly relevant in aesthetic medicine. One innovation is Reaffirmage by Solta Medical, a non-invasive monopolar radiofrequency treatment that smoothes wrinkles on the face and body in just one session, improving skin tone and elasticity. It has also obtained FDA clearance for the treatment of the mobile eyelid, upper and lower, without the need for surgery. An always valid treatment is carboxytherapy, with the CDT Evolution equipment, approved by the Ministry of Health and the EC. It is indicated for cellulite and localised adiposity, but also for hair regrowth, skin rejuvenation and the wellbeing of intimate parts. For women's wellbeing, the Italian company Eufoton, presented Ladylift, a non-ablative vaginal laser therapy that is performed to improve the symptoms of Genito-Urinary Syndrome including vaginal dryness, burning, itching, irritation, and pain during sexual intercourse. Confirming their effectiveness, ENDOLIFT and ENDOLIFTX, medical lasers performed with Eufoton LASEmaR 1500 (certified and approved by the US FDA for laser-assisted liposuction). Its applications are multiple: remodelling of deep and superficial skin layers, stimulation of collagen production and reduction of excess fat. For stretch marks Biodermogenesis is confirmed as the gold standard treatment, but the method is also indicated for skin rejuvenation. It is a regenerative medicine treatment that regenerates cells, tissues and organs and restores their normal function without any harm to the patient. To reduce cellulite and localised fat deposits comes LYSIWAVE by Biotec Italia, which uses a technology that uses microwaves with a safe and selective system, by means of an algorithm that calculates the intensity of the microwaves based on the size of the treated area. The company also has CFU Èlife, focused moving ultrasound for skin laxity, and the Xlase Plus platform, unique on the market that can integrate 5 laser and pulsed light sources.