Aesthetic medicine rhymes with quality of life

From hyaluronic acid to a new botulinum toxin, via a survey

At the Congress, the Swiss company Teoxane, presented data from an IPSOS survey of more than 4,000 people of both sexes, conducted in Italy, the UK, Spain and Germany, which showed that 53% of Italians consider dark circles under the eyes to be a major aesthetic problem, especially women and parents with young children. 62% use creams and 41% use eye contour, but almost 1 in 4 say they are dissatisfied with the results. More advanced solutions such as hyaluronic acid fillers are still little known (only 10% of Italians knew they could be used for dark circles), but those who try them say they are satisfied in 60% of cases. However, Italy is the European country where they are used the most (7%). For this area, there are specific products such as Redensity 2 by Teoxane, to be combined with the R[II] Eyes home serum for longer-lasting and more natural results. Hyaluronic acid has always played a fundamental role in aesthetic medicine. IBSA Italy, world leader in the development of hyaluronic acid products, celebrated the 10th anniversary of NAHYCO® Hybrid Technology, an innovative patented technology that marked the company's entry into the field of regenerative aesthetic medicine. Thanks to this technology, products based on high and low molecular weight, high concentration hyaluronic acid were developed, leading to the creation of the Profhilo® line. Galderma, a global reference company in dermatology, takes a decisive step in the evolution of aesthetic medicine with the arrival in Italy of Relfydess, the new botulinum toxin type A with liquid formulation, therefore ready for use, which offers visible, rapid and natural results in the treatment of expression lines. The result of more than 15 years of research, Relfydess is based on the patented PEARL™ technology, which makes it possible to obtain a pure, stable and highly active molecule. An innovative formulation that guarantees precision and predictability, with improvements observable from day one in 39% of patients and efficacy maintained for up to six months in 75% of cases.

From skin to hair, the future of regeneration passes through salmon

With V Lift PRO, Seventy BG introduces a biotech revolution in aesthetic medicine thanks to exosomes and ENTR® technology. V Lift PRO is an innovative line for skin and hair regeneration based on reprogrammed exosomes derived from salmon and developed with a patented technology that enhances purity and efficacy in just 48 hours. Two key products: E-50 for Skin, for anti-aging and regenerating treatments, and E-50-H for Hair, to stimulate hair growth and density (various alopecias). Thanks to a combined protocol with microneedling, the results are visible and long-lasting.

Medical devices and plant exosomes

On the device side, the novelty is the 3D Gridlifting technology of Reaffirmage by Solta Medical. Three mini-protocols - Brow Lift, Lip Lift and Jaw Sculpt - have been included in the non-invasive monopolar radiofrequency treatment that smoothes out wrinkles on the face and body in just one session, designed for targeted treatments on eyelids, lips and jawline. Delicate and strategic areas, often neglected by generic protocols, which with Reaffirmage find an effective, safe and customisable response. Biodermogenesis, the regenerative medicine treatment, presented the first results of the Mission to Kiev project, set up to treat the scars of Ukrainian war wounded with the Biodermogenesis methodology free of charge. The data show significant clinical improvements and a positive impact on patients' quality of life. This is the first documented and validated experience of non-surgical treatment of war scars, with the aim of extending its use to other theatres of conflict around the world. To reduce cellulite and localised adiposity comes LYSIWAVE by Biotec Italia, a technology that uses microwaves with a safe and selective system, by means of an algorithm that calculates the intensity of the microwaves based on the size of the treated area. The company also has Medisculpt, a device that uses electromagnetic pulses to induce intense muscular contractions that cannot be achieved by voluntary exercise. It tones muscles, reduces localised adiposity and reshapes the body. It treats up to 4 areas simultaneously, with 30-minute sessions and visible results in just a few sessions. A hot topic is exosomes, extracellular micro vesicles that play a significant role in tissue repair and dermal cell functions. Dermagenetic by Carbossiterapia Italiana offers a range of exosomes for the face& body: for mesotherapy to reduce cellulite, for topical application against skin blemishes and to give turgidity to the skin, or for intradermal injection. Insufflations of carbon dioxide (carboxytherapy) prepare the skin by improving microcirculation and facilitating the absorption of Olimet plant exosomes and Giakut multiexosomes, which work in depth to repair and regenerate cells and make the skin firmer and more toned.