'Against the cultural poverty of the South, a grand alliance between the public and private sectors is needed'
Florindo Rubettino, publisher
by Vera Viola
3' min read
3' min read
"Let us start with two clarifications: the issue of the reading and cultural consumption gap in the South is not just a problem of the South but of the entire country. Just as it is not just a problem of publishers and booksellers, it is also an economic and social issue'. Florindo Rubbettino, a second-generation Calabrian publisher and delegate to the South of Italy of the presidency of AIE, the Italian Publishers' Association, has embarked on an information campaign on the cultural divide in the southern regions that started in Naples and will touch all the regions.
So you will involve operators not only from the south, but from the whole country?
Yes. The cultural divide is one of the gaps that unfortunately exist in the country, and as in other fields in this one too, we believe it is a national problem. The president of the IEA, Innocenzo Cipolletta, did well to put the Mezzogiorno at the centre of his action.
We start from a snapshot of reality that reveals staggering data.
That's exactly right. We wanted to do a very innovative survey that takes several parameters together. And the first fact that stands out is the existence of a direct relationship between the reading index and the endowment of cultural infrastructure in the area. We are thinking of bookshops, events, libraries, book fairs... We are therefore convinced that if you do not improve the reading infrastructure, you will not solve any problems.


