Airbnb enters the capital of community travel start-up WeRoad
The new financing round will be used to expand business in the US market
A US big tech company invests in Italian-made innovation. One founded on technology, but above all on creativity, that has given rise to a pioneering idea: transforming solo travel into a community experience.
The global short-let giant Airbnb has in fact participated in the role of lead partner in a $58m Series C funding round for WeRoad, the now former start-up founded by Paolo De Nadai in 2017 and brought to success (300,000 people have travelled with WeRoad since its foundation) through a model founded on travel for small groups of people similar in age and interests.
A scheme enabled by new technologies and social, but whose strength was to bring people back to share experiences together, off the screen. In 2025, Weroad generated revenues of EUR 130 million (+30% compared to the previous year) and was listed as one of Europe's fastest growing companies by the Financial Times in 2026.
Through the investment, Airbnb will enter the capital of the Italian company with a stake of just over 10%, joining existing investors, including the Berlusconi family's H14, (lead investor in the Series B round) and some of Italy's leading tech founders and entrepreneurs, who followed the pro-rata round. With the latest deal, the total funds raised by the company rose to around USD 100 million.
The new funding round will go towards WeRoad's expansion outside Europe, bringing its community travel model to the US market. At the centre of the US landing will be WeMeet events, a platform launched in 2025 for offline experiences, such as excursions, aperitifs, dinners, sporting events, yoga sessions, open to everyone and not just those who have already travelled with WeRoad.
