Aito announces its entry into the European market
At the Paris Motor Show, China’s number one luxury brand confirmed its intention to enter the European market from autumn 2027
Key points
Aito, the SERES Group’s luxury smart electric vehicle brand, unveiled four new models – the Aito 9, Aito 8, Aito 7 and Aito 6 – at the Paris Motor Show. The Chinese brand also announced its entry into the European market in autumn 2027. Ahead of its launch in Europe, Aito will prepare for market integration, with regulatory compliance and localisation at the heart of its preparations. In terms of product development, the brand is aiming for a 5-star Euro NCAP rating for its models in accordance with the 2026 standards. Furthermore, Aito’s global development is supported by an integrated foundation of both technology and smart manufacturing.
Compliance with regulatory requirements and the highest standards
Aito aims to lay solid foundations for its entry into the European market through rigorous safety standards. For the Chinese brand, safety is the greatest luxury. The brand is committed to offering European customers greater confidence and peace of mind on every journey. Alongside regulatory requirements, Aito is adapting its systems to European road conditions, driving preferences and local lifestyles. It is also collaborating with partners to adapt its driver assistance systems to local driving conditions, developing a localised service network that includes smart diagnostics, mobility services and the supply of spare parts tailored to the needs of discerning European customers.
An ecosystem along the value chain
The vehicle technology platform underpinning Aito’s products is the SERES MF Platform, which integrates key capabilities in the areas of powertrains, chassis and the intelligent central hub, as well as integration between the cockpit and ADAS systems, right through to smart services. Complementing the SERES MF Platform, the Super Factory brings together ecosystem partners across the value chain to facilitate data connectivity and collaboration across information flows, as well as logistics and technology. These capabilities enable product refinement, consistent quality and an enhanced experience that extends into new markets.
Aito has 1.2 million users
Recognition from the market and the industry further strengthens the foundations for the brand’s global development. In its home market, Aito has built a solid reputation for safety, quality and customer satisfaction, earning the trust of over 1.2 million drivers. To date, Aito cars have clocked up 40 billion kilometres, of which over 10.6 billion kilometres have been driven using intelligent driver assistance. From customer satisfaction to global recognition, these milestones demonstrate the achievements of the Aito brand, particularly in the luxury electric vehicle sector.
A range of four SUVs for the European market
Aito’s debut on the European market will feature a range of four SUVs – the Aito 6, 7, 8 and 9 – which are derived from the models intended for the Chinese market: the flagship Aito 9, for example, is known in China as the M9. At present, there is no information on which markets will be included in the commercial launch. No details have been provided regarding specifications or prices. The Aito brand was launched in China in 2021 and offers a range comprising SUVs with both all-electric and extended-range electric (EREV) powertrains. The flagship Aito 9 is a 5.23-metre-long SUV sold in China with either a fully electric powertrain featuring a 100 kWh battery and 800-volt technology, or a range-extender powertrain comprising a 1.5-litre four-cylinder petrol engine, two electric motors delivering a combined power output of 496 cv and a total range of 1,400 km according to the Chinese CLTC cycle.
