Accessories

Alevì, a collection of evening shoes for daytime too

The star-loved brand aims to expand in the US and South America after the Bal group joined as a 52% partner.

by Paola Dezza

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

A new, decidedly feminine collection, the ambition to grow in the US and expand in South America, and the desire to remain a brand loved by stars. Alevì Milano, the luxury footwear brand founded in 2019 by Valentina Micchetti and Perla Alessandri, is set to quadruple its turnover in 2024 from the year of its launch.

The new autumn-winter 2025-2026 collection, soon to be available in shops, and the one just launched for next year's summer follow the brand's distinctive style, focused on feminine and elegant, yet comfortable and passe-partout shoes.

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'In March 2025, we concluded an investment round with Alejandro Baillères, president of the BAL group, which controls, among other companies, the Mexican retail giant El Palacio de Hierro and the prestigious high jewellery maison Tane,' Valentina Micchetti, co-founder of Alevì, tells Il Sole 24 Ore. 'The Mexican group now holds approximately 52 per cent of the shareholding. A springboard for further growth.

Alevì Milano was born in 2019 out of a shared friendship and passion. With the creation of the brand, Valentina and Perla put their respective previous work experiences to good use. Valentina in public relations and in particular in product placement, a segment of marketing that aims to give visibility to the product in the relationship with show business stars (and today she has her own agency in Los Angeles) and Perla in the family business, which produces luxury shoes. Today, Alevì produces all its shoes in its own factory in the heart of the footwear district of Emilia-Romagna.

"My work history with the family business in the San Mauro Pascoli footwear district - my father founded a craft workshop that became a contract manufacturer for luxury groups - prompted me to launch the brand the moment I met Valentina," says Perla Alessandri, co-founder. "The pearl that has just been added to the collection, in the detail in the heel, is a tribute to my name.

Alevì marries quality with the search for a trendy product. "Our focus is on attention to detail, quality control and the comfort of the shoe itself," says Perla. "We launch two collections a year. Our strategy is based on an early release, for example in November instead of January, thus collecting orders so that they arrive in shops earlier and have more time to sell.

The brand is Made in Italy. 'Our materials are sourced from tanneries in the Tuscan district,' says Perla.

"The distinctive element we immediately decided to focus on is to create an elegant, contemporary and timeless feminine product," explains Valentina. "Our brand has gained a solid following thanks to iconic models, such as the Ally cage sandal and the Camilla pump, worn by international stars like Beyoncé, Reese Witherspoon, Zoe Saldaña, Demi Moore, Hailey Bieber and Kendall Jenner.

Alevì Milano has launched a retail development plan, starting in spring 2025, which first included the opening of a pop-up store at Harrods last April, followed by a permanent corner, a shop-in-shop, dedicated to it at La Rinascente in Milan. The expansion was followed by the opening of the first mono-brand boutique in Porto Cervo in the summer just ended. "The brand will launch a corner from December at the multi-brand Modes shop in Saint Moritz," Valentina says.

"In the Autumn/Winter 2025-26 collection, the two distinctive codes of Alevì Milano, the pearls and the cage structure, are reinterpreted in a graphic and essential key," say the two founders, "In the collection also boots in stretch suede or nappa leather.

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  • Paola DezzaCaporedattrice del Lunedì e responsabile del settore real estate per tutto il gruppo

    Lingue parlate: inglese, francese

    Argomenti: mercato immobiliare, architettura, finanza immobiliare, lifestyle, turismo, hotel e ospitalità

    Premi: “Key player of the italian real estate market” di Scenari Immobiliari

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