Alfaparf grows through acquisitions and internationalisation

he latest transaction was the acquisition of 100% of Xanitalia, a Pesaro-based company active in the production and distribution of waxes and products for professional aesthetics. An operation that represents a significant step in the strategic plan of Alfaparf Milano, an Italian multinational professional cosmetics company that develops, produces and distributes products for hair care, skin care and aesthetics also active in the private label, dermocosmetics and pet beauty sectors.

Headquartered in Osio Sotto (Bergamo), it is present in over 120 countries, with nine production plants, 35 direct branches and a team of 3,000 employees. It has three research centres (in Italy, Mexico and Brazil) and a portfolio of over twenty brands, including Alfaparf Milano Professional, Yellow Professional, Dibi Milano and Becos. In 2024, it recorded a consolidated turnover of €463.8 million and an Ebitda of €106.5 million, or +28.8% compared to the previous year.

"With the entry of Xanitalia, we further strengthen our presence in the professional beauty sector," says Attilio Brambilla, vice president of Alfaparf Milano. "Since our origins in northern Italy in the 1990s, when we expanded our international presence, we have built an independent, integrated and innovation-focused group. The Xanitalia operation is part of a broader path of international expansion for the company, which recently also acquired Depil Bella and Raavi Dermocosméticos, Brazilian brands of the Bioclean group. The internationalisation of Alfaparf Milano began in the 1990s, with the first exports to Spain and Latin America, followed by the opening of commercial branches in Mexico, Argentina, Venezuela and Brazil and, in parallel, the start-up of production facilities on site according to an industrial model based on direct presence, vertical integration and proximity to reference markets.