Allegrini focuses on internationalisation and new channels

Internationalisation and new channels are the focus of development: the American market is expected to grow, with an expected turnover of EUR 1 million for the company's sales office in New York. From 2021, the year of its establishment, Allegrini North America will in fact handle the sale of Allegrini's cosmetic lines for hotellerie, as well as being the official distributor of Salvatore Ferragamo branded amenities for the United States and Canada.

Great attention was also paid to the development of the retail channel, with the launch of the new DiCasa line for domestic detergents and the inclusion of Hemp Care, Argan Source and other Allegrini Cosmetics brands in the selective perfumery and drugstore channels.

In 2025 Allegrini aims at regaining a leading role in the Car Wash sector, a historical one for the company, also thanks to its active participation in the recently concluded edition of Autopromotec. At the same time, the commitment in the Ho.Re.Ca. sector continues, with the launch of new Ecolabel-certified detergents..

In addition, the company strengthens its position in the contract sector, as demonstrated by its participation in Cosmopack, where all the products and lines dedicated to this segment were presented, with a special focus on sustainability. Particular attention was paid to Beauty Pills, an innovative, solid, water- and preservative-free formula enriched with hyaluronic acid of different molecular weights, a finalist in the Cosmopack Awards. In contact with water, the product transforms into a nourishing mousse, offering an eco-friendly solution for cleansing the skin, ideal for those who travel often or are always on the move.

"Allegrini is a solid company, which has been able to face complex years while remaining faithful to its values: concrete sustainability, attention to the territory, industrial spirit, and openness to international markets," comments Gianluigi Fornoni, Allegrini's CEO. "2025 will be a key year: not only because we are returning to significant growth, but because we are strengthening our global presence with a clear project, targeted investments, and a vision oriented towards excellence. We do not chase trends: we build value, over time'.

Business, but not only. During 2023, Allegrini strengthened its commitment to environmental, social and governance sustainability, obtaining important recognitions such as the UNI/PdR 125:2022 certification for gender equality and the special mention from Corriere della Sera for the best definition of ESG objectives.

Among the environmental achievements, the start-up of the wastewater recovery plant stands out. It has recovered over 66% of process water, with a target of 75% by next year. In parallel, there has been a 42% reduction in water withdrawals and a 40% decrease in total waste produced, a tangible sign of a virtuous path towards more efficient and environmentally friendly production.

In the social sphere, the group continued to expand its inclusion policies, with targeted training courses, corporate welfare initiatives and projects in the area, such as free prevention screenings and collaboration with Fondazione Libellula on the theme of corporate culture against stereotypes and discrimination.

In terms of governance, in addition to the adoption of the 231 Model, Allegrini has strengthened the ethical monitoring of suppliers, implementing assessments according to ESG criteria and promoting a supply chain increasingly aligned with its corporate values.