Business Stories

Allis plays with tulle and transparency in beachwear

The brand founded by siblings Daniela and Giorgio Silla is enriched with details such as applied studs on soft colours and georgette fabric

2' min read

2' min read

A refined vision of the beachwear world, to be declined also for the aperitif and for the evening. Giorgio and Daniela Silla, brother and sister who come respectively from studies in Architecture and a background in Art and Fashion, have given life to a proposal that tells a refined vision of beachwear. Behind the Allis brand lies a refined study of materials and the dream of giving customers a sensory journey to celebrate timeless femininity.

The brand was born three years ago, from a family history with a tradition in the world of fashion production. "Three years ago, I decided to make my dream come true and I asked my brother to join me," says Daniela. "The product combines our two souls: minimalist my brother's, passionate about research into materials mine. The first line was born with a game of overlaps and transparencies based on the use of lycra and tulle, materials to which we also combined applied studs. At the basis of our collection are clean lines and simple tonal colours'.

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It is sold in some boutiques and partly online. And for future projects? "The new garments in the 2025 collection are still based on tulle, partly associated with applied studs. The colours still remain on discreet tones such as navy and aquamarine, but the standard-bearer remains black. We have expanded the line to include accessories, with kimonos and cover-ups and some bags that play on transparencies," says Daniela, who emphasises the decision to produce according to orders and to make a small part of the collection to be sold through the online channel instead.

The collections aim to celebrate femininity in all its variety, creating a balance between modernity and tradition, luxury and functionality.

The workshops Allis relies on are located in the Riccione and Rimini areas.

The intention is to create capsule collections in the future with cocktail and evening dresses that originate as cover-ups. "We are aiming to land in Dubai and in the East in general," says Daniela, "We are thinking of setting up a showroom there and participating in fairs in Dubai. The product that we would propose, however, remains the one that has been conceived since the beginning of our brand. We want to maintain our philosophy'.

For next summer (2026), work is being done to define a swimming costume with a broader function, as an under-jacket or bodysuit for aperitifs or dinner. The swimming costume will thus become part of the everyday wardrobe. An idea that goes beyond seasonality and reinvents beachwear as an integral part of dressing. No longer garments confined to a few months of the year, but elements of style capable of living even in urban or evening contexts, under a shirt or structured jacket.

Sophisticated transparencies, light overlays and fine materials continue to define the brand's identity. In this latest collection, the introduction of sablé pleated georgette adds depth and movement to the garments. Other crocheted garments recall the free spirit of the 1970s.

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