Alphabet, record quarterly revenues of 96.4 billion and a rush to spend in AI

Trump also signalled at a conference in Washington that AI leaders should not be required to comply with copyright protection regulations, a shock demand of tech companies that was not until now part of the administration's anticipated strategy. In short, companies should not have to pay authors of content used to train their AI models.

Corporate America's leaders for their part defended their aggressive spending on artificial intelligence in the face of growing competition from Chinese rivals and the frustration of investors who fear excesses and inadequate performance, stating that these massive investments are necessary to fuel growth and improve their products.

Accelerated technological developments, however, do not seem to be eroding performance despite the expenses: the so-called Magnificent Seven, the leading tech giants, are expected to grow earnings by 14% in the last quarter, above the average of companies in the S&P 500. Alphabet was now the first among them together with Tesla to report quarterly earnings.

Between April and June, Google was also able to count on advertising revenues, which account for about three quarters of the tech giant's total sales. They increased by 10.4 per cent to USD 71.34 billion in the second quarter, exceeding expectations of USD 69.47 billion. The core search division reported an increase of 11.7 per cent.

This same activity today relies on AI: Google has continued to develop its Gemini chatbot and its capabilities and since May has introduced a new 'AI mode' in its search engine.

Google's strong position in IA is however at the centre of antitrust cases, part of the appeal against its dominance in search engines. A decision of the judiciary is expected next month.