Alpine is shaping its future whilst staying true to its traditions

The Alpine A310 holds a special place in the brand’s history. Unveiled in 1971 as the next chapter in the adventure that began with the Berlinette, it made its mark thanks to a spectacular and instantly recognisable silhouette. Its taut, geometric and radical design embodies Alpine’s distinctive vision of sportiness: a low-slung stance, conceived as the embodiment of the arrow-shaped ‘A’ and the forward momentum characteristic of the brand.

The Alpine A310 VISION reinterprets the lines, proportions and spirit of this Alpine icon. The Alpine Design teams began their work using an Alpine A310 model placed at the centre of the studio. Freehand sketches, observation of volumes, analysis of lines: the aim was to capture the essence of a quintessentially 1970s design – simple, expressive and timeless – in order to propose a contemporary interpretation.

It was only a short step from the inspiration to the futuristic lines of Paris, but this is not an announcement of a new model on the way. Its proportions convey a low-slung, wide and sculptural sportiness: 4.55 m long, 1.18 m high, 2.03 m at its widest point at the rear and a wheelbase of 2.45 m. The ‘A’-shaped wheels typical of Alpine — a triangular shape reminiscent of the all-metal wheels of the early versions — the Alpine A310 VISION plays on the contrast between its aluminium bodywork, the black lower section with an organic finish inspired by the world of Formula 1, and the semi-transparent dome of the cockpit.

The Alpine A310 VISION demonstrates Alpine’s ability to reinterpret its heritage without nostalgia. By drawing on the possibilities offered by the APP platform, it opens up a new realm of creative exploration for imagining the Alpine sports cars of tomorrow.

Alpine arrives in Paris on the back of triple-digit growth in 2025 and a levelling off in 2026, driven by its best-selling model, the Alpine A290 sports city car, and flanked by the Alpine A390 sports fastback, which brings Alpine’s DNA to a new segment.

Alongside the two previews, the show will feature an exhibition of models illustrating, for the first time, the extension of the Atelier Alpine range to the Alpine A290 and A390, with a wide range of new colours, new upholstery and new finishes.