Listed World

Competition, Amazon also under indictment in India

The e-commerce giant and its main local competitor allegedly colluded with phone bigwigs such as Samsung and Xiaomi

Amazon e Flipkart sono accusate di pratiche anti-concorrenziali in India

2' min read

2' min read

From our correspondent

NEW DELHI - Indian antitrust authorities have accused Amazon and Flipkart, its main local competitor, of violating competition rules. This was exclusively reported by the Reuters news agency.

Loading...

In two reports - one over 1,000 pages long, the other almost 1.700 - theCompetition Commission of India (CCI) charges the two online sales giants with several prohibited practices: excessive discounts to harm competitors; preferential treatment for certain sellers and 'collusion' with brands such as Samsung, Motorola, Realme, OnePlus and Xiaomi in the case of Amazon and Samsung, Motorola, Realme, Vivo and Lenovo in the case of Flipkart. All the companies involved risk fines.

Consumer electronics brands have come under indictment because of the launch strategies of their new mobile phone models, which typically in India for a certain period of time can only be purchased as exclusives on the two indicted sites. "The concept of exclusivity", explains a senior antitrust official, "goes against free competition and against the interests of consumers".

The allegation of preferential treatment instead refers to the fact that most of the sellers appearing in prominent positions on Amazon and Flipkart would have a privileged relationship with the two platforms with the effect of creating a barrier to competition. According to the two reports, Amazon would have six of these sellers and Flipkart, which is controlled by the American retail giant Walmart, as many as 33.

The privileged sellers would have access to various services - including marketing and warehouse management - at favourable costs that, according to the Cci, would be made possible by the profits generated abroad by the two e-commerce platforms. According to the prosecution, the preferential system would be aimed at creating an environment 'in which no other seller can survive'. The same objective pursued through discount policies that, again according to the CCI, would take the form of underselling capable of marginalising some sellers to the detriment of others.

By volume, Xiaomi and Vivo each control 19% of the Indian mobile phone market with Samsung alone holding 24% of the market by value. E-commerce platforms now play a crucial role in sales, with around 50 per cent of the total, a share that has long caused concern among the powerful small traders' lobby, not least because it was estimated to be as low as 15 per cent in 2013. The role played by Amazon and Flipkart is prominent, with 35 and 55 per cent of the market respectively.

The investigation into the two platforms started in 2020 following a complaint by the Confederation of All India Traders, a trade organisation with 80 million members.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti