eCommerce

Amazon, Spring Festival Deals: up to 62% off home, garden and technology

We analysed about 50,000 offers available for the festive season. The products that return the most are mattresses, office chairs, garden accessories, carpets, kitchen items, beauty and small household items

by Alessandro Longo

10 March 2026

Deposito smistamento amazon (Imagoeconomica)

5' min read

Translated by AI

Versione italiana

5' min read

Translated by AI

Versione italiana

Spring, season of rebirth. But, on Amazon, also of discounts. Useful - mind you - to encourage that same rebirth, at least in its more consumerist aspects: read spring cleaning, garden preparation, house restyling; various purchases in view of the fine weather and for outdoor sports.

Amazon thus reopens the promotional events season with the Spring Deals Party, scheduled from 00:00 on Tuesday 10 March to 23:59 on Monday 16 March 2026. There are hundreds of thousands of offers in categories such as home, kitchen, beauty and personal care, technology and electronics, fashion and garden. The event, at least in Amazon's intentions, serves to intercept very practical purchases: tidying up the house, preparing the outdoors, stocking up on everyday products, and renewing small everyday items.

- Tips24/ The 10 best tested products

The formula is the same as already seen in other Amazon shopping events, but with one important difference from Prime Day: the Spring Deals Festival is not reserved for Prime subscribers (who are, however, as usual, advantaged). To participate, simply log in with your account on the dedicated page, follow the offers you are interested in, create a wish list, and use the customised sections that cross shopping cart, history and preferences. Amazon also pushes two search tools, the Rufus chatbot and Amazon Lens, as a support to orientate oneself in a very large shop window.

Amazon has announced early deals of up to 25 per cent on products by Amazon, up to 20 per cent on Amazon Fresh groceries in served areas, 20 euro off groceries with Cortilia and Sole365 in covered areas, discounts on Echo, Kindle, Ring, Blink and eero, and 10 per cent off a selection of Amazon Second Hand items. In the press release the company also refers to a HarrisX survey, according to which 94% of Italian consumers consider promotions and discounts to be a decisive factor in online shopping, while 79% give weight to same-day or next-day delivery.

We analysed around 50,000 offers available for the festive season. The products that return most often are not smartphones, TVs or notebooks, but mattresses, office chairs, garden accessories, carpets, kitchen items, beauty and small household items. It is a very seasonal selection, consistent with the idea of a spring campaign that focuses more on classic household items than hi-tech.

Among the most represented brands: De'Longhi, Foppapedretti, Pampers, Philips, Oral-B, Collistar and Rowenta.

Furniture, bedroom and home office

It is the category that weighs the most. On several Baldiflex Emporio mattresses, the cuts are around 49-50%: a Notti d'Argento Plus 80x200 single drops to 135.15 euro from 263.98, the 140x200 to 177.65 from 351.98, the 160x200 to 186.15 from 373.98. On the home office side, the reductions are also substantial: the ergonomic Hbada E3 Pro chair is down to €399 from €699.99, some 43% less, while the height-adjustable Flexispot drops to €113.99 from €299.99, just over 62%.

Kitchen and small functional furniture

Here the discounts are less uniform. The FOHERE electric kettle with temperature control is down to EUR 56.99 from EUR 109.99, i.e. around 48%. On the other hand, the reductions on compact furniture are smaller: the GIANTEX kitchen trolley is at EUR 113.99 from EUR 126.99, around 10% less, while the SoBuy space-saving cabinet is at EUR 123.40 from EUR 129.90, i.e. around 5%. On indoor textiles, the cuts are back: a COLOR&GEOMETRY indoor doormat appears at 32.46 euro from 63.99, almost 49% less.

Garden and outdoors

Here, the Spring Festival is perfectly in line with the season, but with less uniform reductions. The Talosbo Pleco Se pool robot drops to EUR 134.99 from EUR 250, so around 46%. The cut on the Litheli cordless lawnmower is more limited, dropping to EUR 149.98 from EUR 169.99, around 12% less. The BAKAJI folding table and chair set moves to a discount of close to 10%, while the SIRUITON covers for tables and garden furniture are more aggressive: EUR 26.30 from EUR 45.27, therefore around 42% less.

Technology and smart home

The technology is there, but it does not dominate as it often does on Black Friday or Prime Day. The Ring bundles, however, have excellent discounts: the battery-operated video intercom with internal camera drops to 54.99 euro from 149.98, i.e. about 63% less; other kits with internal and external camera Plus move between 59.99 and 64.99 euro, compared to reference prices of 159.98, with reductions of roughly 59% to 62.5%. More contained is the Angels Horn Bluetooth turntable, which drops to 151.97 euro from 229.98, i.e. around 34% less. Even lighter is the discount on the Ultrahuman Ring Air, which appears in the file at 322 euro from 379, just over 15%.

Beauty and personal care

This is also a very popular category. On the more affordable products, the reductions can be steep: the CATKIN Panda Land compact foundation drops to EUR 22.99 from EUR 38.99, i.e. around 41 per cent less, while the Cecotec Bamba IoniCare hairdryer drops to EUR 22.90 from EUR 87.90, almost 74 per cent less.

Fashion and accessories

Fashion is there, but it appears more fragmented. Here, however, the well-known brands help to read the picture better. The Mandarina Duck Flyduck large trolley case drops to EUR 103.12 from EUR 275, i.e. about 62.5 % less. Many G-Star garments also move on very sharp cuts: a pair of Lynn Mid jeans goes down to EUR 44.98 from EUR 119.95, still around 62.5%. At Tommy Hilfiger the range is similar: some Beach Sandal flip-flops go down to EUR 14.91 from EUR 39.90, almost 63% less; an Iconic Camera Bag shoulder bag is at EUR 48.46 from EUR 129.90, around 62.7%; some women's loafers go down to EUR 57.94 from EUR 149.90, just over 61%. Superfit also remains at a high level: some Tornado Light sandals are at EUR 28.11 from EUR 74.95, still around 62.5%

How to prepare for Amazon's Spring Deals Party

We can then visit the www.amazon.it/springdealdays page and access useful tips to stay up-to-date during the event and make sure you find the best offers in line with your interests.

We can follow an offer: this is the easiest way to preview, monitor and purchase limited-time Flash Deals, with alerts on the site and in the Amazon app.

Create a Wish List: customers can add products to their Wish List and receive notifications if they are included in Amazon's Spring Offer Party deals.

Discovering personalised offers: Amazon makes it easier for customers to find offers that interest them with personalised recommendations. On the occasion of Amazon's Spring Offer Festival, customers can count on personalised offers, including 'Offers suggested for you', 'Offers related to products in your lists', 'Offers 4 stars and more for you' and 'Offers related to products in your cart'.

Rufus is also helpful. Typical questions for spring: 'what are the best offers for men's running shoes for long training sessions', 'what are the discount offers for sun protection'. Thus, one can receive personalised recommendations based on their preferences, making it easier to find the best deals. With Amazon Lens, we instead search by taking a photo or uploading a screenshot to identify matches or similar products available on Amazon and find out if they are on offer.