Amd responds to Nvidia with new chip family for enterprise data centres
At Ces 2026 ceo Lisa Su relaunches with data centre chips. With her on stage was Italian Daniele Pucci, who presented the humanoid robot GENE.01
LAS VEGAS (USA) . On the morning of Monday, 5 January, Nvidia boss Jensen Huang spilled onto the CES table in Las Vegas a model of AI for autonomous driving, dozens of demos and robots training with its AI Physics, and, finally, the promise that Rubin, the new computing architecture for artificial intelligence, is already in production and more powerful than ever.
A few hours later, Lisa Su, the CEO of Amd, another US-made semiconductor bigwig, responded by presenting a new chip for enterprise data centres, trying to outline how this market, which the entire AI world is watching with extreme attention and trepidation, will evolve.
With the i's on stage were Generative Bionics CEO Daniele Pucci, who presented his humanoid robot GENE.01, and OpenAI co-founder Greg Brockman, who emphasised the partnership with AMD and plans for the future use of its systems. The two spoke of their shared belief that future economic growth will be linked to the availability of artificial intelligence resources.
What does the MI440X chip look like?
The chip is called MI440X, designed for smaller enterprise data centres, where customers can install local hardware and maintain data within their own facilities. The announcement came during a keynote at CES, where CEO Lisa Su also promoted the flagship MI455X model, stating that systems based on this chip represent a significant leap forward in terms of capacity.
AMD has long since ceased to be the eternal runner-up chasing Intel or the player looking down on Nvidia's monopoly in heavy computing. Today, the Santa Clara-based company has put its cards on the table for the next two years. And they are heavy cards.
