Ancorotti: 'The market is still thirsty for made in Italy'
Speaks the coo of the Cremasque company that exports to 50 countries and generates 90% of its revenues abroad
2' min read
2' min read
"Since the pandemic, we have learnt that doing business means above all knowing how to manage uncertainty: we need resilience, agility, adaptability and a solid, integrated supply chain ready to respond quickly to changes in the global scenario". For Graziano Fumarola, coo of the Cremasque-based company Ancorotti Cosmetics, the impact of US tariffs on European products, especially if the high rates announced by Trump are confirmed, "could be significant, although at the moment it remains difficult to estimate the exact extent".
However, the Ancorotti Group - which in 2024 reached EUR 220 million in turnover, 90% of which was generated abroad - can count on a presence in 50 different countries, with 300 active customers. "Besides strengthening our supply network, we have also been implementing geographic diversification strategies for some time, with the aim of strengthening our presence in emerging markets," explains Fumarola.
Specialising in contract cosmetics, the group concentrates 60 per cent of its sales in the US, France and Germany, but is experiencing significant growth in Northern Europe and is strengthening its presence in strategic high-potential areas, such as the Middle East, particularly Saudi Arabia and the United Arab Emirates.
It is not only the international scenario, however, that generates uncertainty even in a company (Ancorotti Cosmetics) that closed 2024 with fast-growing figures, reaching €150 million in turnover (+30% over 2023), and that also forecasts a significant increase in revenues in 2025. "Some internal dynamics, at a European level, risk jeopardising the competitiveness of our industrial system," notes Fumarola. "I am referring in particular to the growing regulatory pressure, which cannot disregard an assessment of economic sustainability, especially for SMEs. Despite the critical situation, the company expresses confidence: 'The market is thirsty for Italian-made products,' concludes the entrepreneur. 'I am convinced that it is precisely this identity that will continue to guide us in international markets, even in an increasingly complex global context.
