2' min read
2' min read
As could not be otherwise for digital natives, the under-40s have an approach to agriculture that is innervated by a strong focus on new technologies. Which they use to monitor the state of health of their fields or their animals, implement targeted interventions with a view to precision agriculture, and thus sustainable both environmentally and economically, and tell their everyday stories to enthusiasts and potential consumers.
This is the case of Jessica Cecchetto, winner of the award in the Impresa che cresce (Growing Company) category, aimed at companies capable of establishing themselves in an increasingly competitive environment thanks to a high degree of diversification. On her farm in the Venetian province of Venice, Beeflower, Cecchetto cultivates rare and ancient vegetables, has planted 50,000 Crocus Sativus (saffron) bulbs to which she devotes herself using 100% sustainable methods, and on social media she recounts her farming practice aimed at reducing environmental impact to a minimum.
For his part, Daniele Nordera, in the province of Verona, uses high-tech collars to constantly monitor the condition of his cattle, a practice that earned him an award in the Digital and Sustainable Enterprise category.
The data collected by the collars is fed into an app creating reports on individual animals or the entire herd, which allows timely intervention in the event of problems. A monitoring-based approach that helps the farmer to improve animal welfare but also to protect himself from possible production losses.
Again, his agricultural company Nordera F.lli e Figli's biogas plant produces electricity and hot water, while effluents are used to increase soil fertility by reducing the need for chemical fertilisation.
