Another action against parasitic marketing. Three supermarket chains targeted

Selex's one reads: "Following a formal communication from Agcom regarding social content associated with the Milan Cortina 2026 Olympic Games, the Selex Group promptly removed the post from the Famila brand's digital channels. While reaffirming the purely creative nature of the content - intended as a tribute to an event of national importance - the Group chose to act with the utmost promptness, confirming its orientation towards full cooperation with the Authorities. The communication strategy of the Selex Group is based on principles of transparency, responsibility and strict compliance with the regulatory framework in force. Every initiative is conducted with respect for the rights of all stakeholders, to safeguard the reputation and integrity of the organisation".

For Md, the note issued on Friday evening emphasised the company's desire to 'clarify the investigation launched by the Antitrust Authority (A.G.C.M.) into certain content published on social networks.) on some content published on social networks, specifying that the same was to be considered an episodic initiative that had been conceived solely for promotional and communication purposes, as part of commercial initiatives aimed at its customers, without any desire to create confusion about the identity of the event's official sponsors, to boast of non-existent sponsorship relations or other direct relations with the sporting event. Md has always operated in full compliance with market rules and regulations, adopting careful internal procedures for the verification and compliance of commercial communication activities. Trusting that the discussion with the Authority will allow to fully clarify the nature and modalities of the messages disseminated and subject to assessment, we reiterate our confidence in the work of the institutions and in the proper conduct of the investigation'.