Puma, China's Anta buys 29%. Will pay €35 per share at a 62% premium, share price flies (+8%)
The Chinese company Anta strengthens its position in the global sportswear market by acquiring a significant share of Puma from the French Pinault holding company Artemis.
Key points
China's largest sportswear brand Anta Sports has announced that it will buy 29.06 per cent of Puma from Groupe Artémis, the Pinault family's investment company, for EUR 1.5 billion, thus becoming the largest shareholder in the German sportswear manufacturer. The announcement was filed with the Hong Kong Stock Exchange,
It is expected - reads the Italian Stock Exchange website - that the transaction will be completed by the end of 2026, subject to the relevant regulatory approvals. The share acquisition will be fully funded from Anta Sports' internal cash resources.
This acquisition makes Anta Sports - 35 years of experience in the sporting goods industry - the major shareholder of Puma and marks an important step forward in our strategy of 'multi-brand, single-brand focused globalisation', commented Ding Shizhong, President of Anta Sports. 'Puma is an iconic global brand with an established tradition.
'We believe that Puma's share price in recent months does not fully reflect the long-term potential of the brand,' Ding added. We look forward to supporting the continued rebirth of the brand'.
At present, the Group has no plans to make a takeover offer for Puma.
