Apple Car, sometimes it comes back: could be born thanks to Rivian
Withdrawn the idea of an in-house manufactured car Apple may be thinking of a partnership
1' min read
1' min read
After ten years and billions of dollars spent, last February Apple put the word 'end' to the Titan project to build its first electric car, reassigning part of the team and resources to the development of projects related to artificial intelligence. Now, however, despite the fact that Cupertino no longer seems to want to hear about mobility, with CEO Tim Cook reportedly saying 'we've missed the boat, there are too many delays and it is better to invest elsewhere', an indiscretion from Asia has brought Apple's electric car back into the limelight.
According to rumours, in the corridors of the Hyperloop - the futuristic ring that houses Apple's headquarters - rumours are starting to circulate that Project Titan could be realised with an American zero-emission mobility start-up. Speculation sees a partnership with Rivian, which in recent weeks has presented the new R2 and R3 models. Also circulating is the name of Fisker, another EV start-up (close to bankruptcy) that has been looking for a partner for months to turn its fortunes around. A deal with Apple could represent the proverbial squaring of the circle. While remaining in the realm of hypotheses, any partnership would radically change the nature of the Apple project: no longer a car developed 100% in-house, but a car based on the know-how and skills of third parties. A road that has already been taken in the past, with attempts to involve other car manufacturers, without success.
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