Apple updates fees for external links. Spotify accuses: 'confusing proposal'

Apple has again changed the rules for app developers in the European Union, introducing a new fee structure for payments outside the App Store. This decision follows the investigation by the European Commission, which accused Apple of violating the Digital Markets Act with its anti-steering policies.

In June, Europe had complained to Apple that links within apps were static and only led to the website indicated by the developer without any parameters to identify the user who was connecting. Apple stated that developers will now be able to communicate and promote offers available anywhere, not just on their own website, from within their app. However, Apple will introduce two new commissions: an initial 5% commission for the acquisition of new users and a 10% commission for shop services for any sales made by users of the app on any platform within 12 months of installing the app. Apple currently charges three types of fees: the Core Technology Fee (CTF) for less than 1% of apps, a reduced fee for all digital goods and services sold through the App Store, and an optional fee for payment and commerce services. The two new fees will replace the reduced fee for all digital goods and services sold through the App Store. In practice, developers are now allowed to avoid paying the CTF but will face two new fees. In more detail, starting in autumn 2024, with iOS 18, iPadOS 18, macOS 15, tvOS 18, visionOS 2, and watchOS 11, they will be able to accept two different types of contracts: either the Addendum on Alternative Terms for Apps in the EU or the Addendum on the StoreKit External Purchase Link (EU) Right.

The new tariffs did not please Spotify, which has long been at loggerheads with Apple over in-app links. The proposal is under consideration but was immediately described as 'deliberately confusing'. "At first glance," they said, "by charging a fee of up to 25 per cent for basic communication with users, Apple is once again blatantly ignoring the basic requirements of the Digital Markets Act (DMA). The European Commission has made it clear that imposing recurring fees on basic elements such as prices and connections is unacceptable. We call on the Commission to accelerate its investigations, implement daily penalties, and strengthen the DMA'. Tim Sweeney, founder of Epic Games, who dragged Apple to court precisely because of its pricing policy, is also critical.

"Apple continues to adhere inadequately by imposing a new 15% illegal junk tariff on users who migrate to competing shops and by monitoring trade on these competing shops".