Fair

ARCOMadrid the nerve centre of Spanish art

Now in its 45th edition, it shows its strength in the art system. Latin American collectors and institutions support sales, which suffer from 21% VAT, among the highest in Europe

by Nicola Zanella

Dalla serie “Portrait of a Parrot. An Unbothered, Sad and Cringe Parrot. Indifferent to its Context”, 2025, di Michele Gabriele, acrilico su tela, in vendita alla Galleria KALI di Lucerna

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

There is a colourful parrot in ARCOMadrid staring sadly at us, seeming to want to question us. For the artist Michele Gabriele it is his inner self-portrait. He does not portray the crises gripping the world, but depicts his own despondency in the face of them; an act of denunciation as powerful as it is intimist against the indifference of the art system and politics towards contemporary dramas, a gash in the golden bubble, the parrot is part of a series of paintings "An Unbothered, Sad and Cringe Parrot" on the stand of the Swiss gallery KALI with quotations between 10,900 and 13,000 Swiss francs. A work that represents a collective sentiment and recontextualises the fair within a broader scenario. In spite of the less than reassuring geopolitical context, ARCOMadrid (4-8 March) offered a 45th edition in great splendour where it welcomed 211 galleries from 30 different countries and no less than 95,000 visitors, a number out of scale when compared with Italian fairs, a number that tells of the cultural impact of the appointment on Spanish society, beyond the restricted art system.

Dalla serie “Portrait of a Parrot. An Unbothered, Sad and Cringe Parrot. Indifferent to its Context”. 2025, di Michele Gabriele, acrilico su tela, in vendita alla Galleria KALI di Lucerna

The exhibitors

ARCO has always been the realm of great female gallerists, who, by the way, founded it in 1980. At the fair, iconic figures such as Helga de Alvear and Juana de Aizpuru, are missed, but the baton of this splendidly matriarchal system is in good hands and among the heirs is certainly Elba Benitez. Great attention is paid to her stand in which national and international talents coexist, an untitled sculpture by Miroslaw Balka welcomes visitors at the entrance to the stand: balls for psychomotor training recovered in the 1990s and strung one on top of the other until they reach the height of the Polish artist: they speak to us of memory and its persistence, 100,000 euros the request. But the attention goes, above all, to Oriol Vilanova, a 45-year-old Catalan artist who will represent Spain at the next Venice Biennale, Villanova has an obsession: obsolete postcards! He collects them in flea markets, catalogues them, uses them and reuses them in his work, telling us about the perpetuation of images in our culture and how memory is transmitted. One of his installations stands out on the stand, a blue jacket with postcards in its pocket, the title is 'old master' and, in fact, the postcards depict masterpieces of art history: 10,000 euros the selling price.

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ARCO is also the privileged portal for Latin American galleries in Europe, among the many stands out A Gentil Carioca, a Brazilian gallery that on 23 March will open a pop-up space in Rome as a guest of Rhinoceros Gallery with a solo exhibition of the painter Miguel Afa entitled 'The time that lives in me'. In this exhibition, the artist's style merges with subjects encountered during the Rome residency. The stand in Madrid is, on the other hand, dedicated to Kelton Campos Fausto a non-binary artist who draws much of his iconography from the Yuruba culture, his highly appreciated canvases range from 15,000 to 25,000 dollars. Also among the international galleries present was the newly Milanese Thaddaeus Ropac which showed several masterpieces, including a very textured painting by Miguel Barcelò 'PAR TERRE' selling for €210,000, a monumental canvas by George Baselitz fetching over €1.5 million and a Anthony Gormley 'humanoid' sculpture at €500,000. Among the artists who stood out the most, also on social media, is Kubra Khademi with her provocative works in the Belgian gallery Eric Mouchet; her project "bread love and freedom" portrays powerful women such as Ursula von der Leyen, Angela Merkel and Hillary Clinton nude, in pornographic poses or holding weapons, many sales and prices up to €25,000 for the larger formats. Among the many Spanish artists obviously present at the fair was the story of Amparo de Sota, between 15,500 and 85,000 euros his prices, at Galeria Alegria in Barcelona. Sold out already in the first few days fair also driven by many institutional acquisitions. Daughter of an important Madrid family, she has always been on the margins of the art system, preferring an intimist practice away from the market. Her elegant textile works represent a bond with her mother and grandmother who taught her how to sew, and the subjects of her canvases often refer to architecture, literature and her studies in Arabic philology.

“Old Masters (Klee)”, 2026, di Oriol Vilanova, giacca blu e 120 cartoline, 86 x 35 x 17 cm. In vendita a 10.000 euro alla galleria Elba Benitez di Madrid

A large number of Italian galleries

Lia Rumma presents a bargain stand with several masterpieces on display including a large tapestry byWilliam Kentridge from the 'Porter' series selling for 260,000 euros. One of the artists of the moment Wael Shawky is present with a series of vase-sculptures in glass and porcelain, the latter made at the Real Fabbrica di Capodimonte offered between 140,000 and 180,000. Very topical even if dated 1995 is a photographic work by Sherin Neshat depicting a veiled Iranian woman holding a rifle, 180,000 euro the asking price. Ettore Spalletti's works including a "Scatola di Colore", a geometric alabaster sculpture offered at €140,000 and two "paessaggi" valued at €200,000 and €220,000 respectively, one of which was purchased from an Italian collection. There will also be a wall installation by Rosa Barba, 'Off My Mind' selling for €100,000. The Italian artist herself will be the star of the gallery exhibition in Milan next April.
Multigenerational is the joint stand of Massimo Minini and Francesca Minini. Next to famous names such as Sheila Hicks and Peter Halley, two small paintings by Jonathan Monk from the series 'If in Doubt', a tribute to Salvo in which white trees stand out in relief amidst colourful landscapes, stand out. They are almost a provocation to the market: in fact, their price does not depend on the size or year of creation but on the number of saplings on the canvas. 3.000 euro the painting with one tree, 6,000 euro the one with two, even if smaller in size. In general, the Italian galleries were very happy with the quality of the public but less so with the sales achieved, a trend also found in other galleries. The Spanish market is burdened by a 21% VAT on artworks that is now among the highest in Europe, a major competitive handicap compared to its neighbours (Portugal 6%, France 5.5% and Italia 5%). Arco's director Maribel Lopez also supports exhibitors' protests on this issue.

Returning to the Italians at the fair, there were also many collectors from our country. In the forefront Patrizia Sandretto Re Rebaudengo who inaugurated with Fundación Sandretto her solo exhibition Justin Caguiat 'Zodiac Machine' in the church of Santa Ana y la Esperanza. The Milan-based Marval Collection honoured their presence at the fair with several works acquired, including a painting by Jose Maria Sicilia from Nagueras Blanchard and one by Leyla Yenirce from Capitain Petzel. Very active Chiara Margiotta and Federico Marinoni, collectors from Bergamo who supported the Italian galleries on the move by acquiring a painting by Francis Offman from P420 and a photograph by Pamela Diamante from Gilda Lavia.

The System

ARCO is a systemic fair, telling and showcasing the Spanish art system at 360 degrees, giving space to many initiatives that go well beyond the perimeter of the fair such as Faro Santander, a project of Banco Santander in which, in a building renovated by the studio of David Chipperfield, the bank's immense collection will be shown to the public and in which various cultural activities will be carried out, with great expectations for the inauguration planned for June for what, with its 10,000 square metres, promises to be one of the most important corporate art centres in Europe. Space at the fair will also be given to the MOLAA (Latin American Art Museum of Los Angeles), which is celebrating its 30th anniversary and for the occasion has signed several collaboration agreements with Spanish institutions. The MOLAA also organised a talk on Latin American collecting, a great asset for art in Spain, involving famous patrons such as Alejandra Castro Rioseco, Eduardo Salazar, Tanya Capriles, Ella Fontanals-Cinseros and Alberto Rebaza.

“Seeking Martyrdom variation nr. 1”, 1995, di Shirin Neshat. In vendita alla galleria Lia Rumma Napoli-Milano

The systemic centrality of arco can also be seen in the amount of awards and institutional acquisitions that converge on the fair each year, and this year was no exception. The financial commitment of the Ministry of Culture and the Reina Sofia Museum amounted to 402,000 euros in favour of 14 artists, including nine female artists. Among them are the aforementioned Oriol Vilanova and Amparo de la Sota. The ARCO Foundation acquired seven works with the proceeds raised through a gala dinner. And then 71,000 euros were spent by the city of Madrid on the collection of the MAC museum, the Region of Madrid awarded the ARCO 2026 Prize to three artists: Los Bravú, Federico Miró and LUCE. The Andalusia Region's acquisitions increased by 45% year on year to a total of 145,000 euros. But the most generous institution turned out to be the Institut Valencià d'Art Modern (IVAM), whose acquisitions at the fair reached €555,000. Among the many prizes, the Lexus prize for the best stand awarded this year to the Guatemalan gallery Proyectos Ultravioleta stands out.

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