Salone del Mobile

Arex, the SME that uses zero kilometre steel in the kitchen

The Venetian company, 4.5 million revenue, also supplied Starbucks in Milan. Half of its revenues come from exports, with products also destined for the outdoors

by Luca Orlando

2' min read

2' min read

"The most demanding customer? A family that asked for a hob with rose gold elements, a project that we are going to install in Switzerland and that may even exceed EUR 500,000". This is the reason why Adriano Zanardo, managing director and owner of Arex, does not get too excited about the evolution of the turnover of the Pmi of Treviso, with the 4.5 million realised last year that could change significantly by "hitting" just a handful of extra maxi-projects like the one mentioned.

The target is made-to-measure objects, projects developed together with architects working on renovations and new buildings, strictly steel systems that in different models can be addressed both for 'standard' use inside homes and in outdoor situations.

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Non solo gas ma anche piani a induzione

Founded in 1992, the 50-employee company has been able to carve out a space for itself even in high-visibility projects, such as the Starbucks counters in Milan's Piazza Cordusio, an order that has come in at over two million euros.

"On average," explains the entrepreneur, "it takes us two months of work to make one of these islands, although the variables involved can be different and even take longer for complex projects. The steel casing is our key distinguishing feature and this allows us to build kitchens that can operate both indoors and outdoors, naturally with special construction measures".

The design is minimalist, with an 'industrial' appeal, for a steel that the company obtains at zero kilometre, from local companies in the vicinity of the Mareno di Piave site, in the province of Treviso.

Exports for Arex (the brand, however, is Xera) are worth almost half of the turnover and the international appeal is visible by observing the attendance at the stand, where Chinese, Japanese and foreign buyers in general stand out.

"On average, orders are worth 25-50 thousand euro," explains Zanardo, "and the market still seems positive to me, despite many difficulties. Here at the Salone del Mobile I have to say that the influx is very high, here we have at least a hundred 'good' contacts every day, the influx is incredible and I have to say that the Salone represents a very important showcase'.

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