The 2024 budget

Armani, revenues down 5% but investments double

by Giulia Crivelli

A model presents a creation by Emporio Armani at the Milan Fashion Week, in Milan, Italy, 28 February 2025. The Fall/Winter 2025/2026 collections are presented until 03 March 2025. 
ANSA/MATTEO CORNER

3' min read

3' min read

The Armani Group did not come through 2024 unaffected, a year in which both fashion and high-end saw revenues and profitability drop, but it held up better than many others.

Revenues fell by 5% to EUR 2.3bn at constant exchange rates (-6% at current rates) and profits suffered compared to 2023, although they remained positive. Ebitda fell to EUR 398 million (-24%), similar to the reduction in pre-tax net profit to EUR 74.5 million.

Loading...

Doubled investments and strong liquidity

On the strength of its independence and the financial solidity built up over the years, in 2024 the group doubled its investments - entirely self-financed - compared to the previous year, raising them from 168.5 million to 332 million, almost three times the average of previous years. Last year, resources were allocated to the renovation of many of the most important flagship stores, such as the Madison Avenue building in New York, Emporio Armani in Milan and Palazzo Armani, the new headquarters in Paris, and to digital, with the complete internalisation of e-commerce management.

The group's net cash and cash equivalents were still considerable, amounting to EUR 569.7 million at the end of 2024: the difference to the figure at the end of 2023 (EUR 945.6 million) is mainly related to real estate acquisitions. No forecasts are ventured on 2025, unlike on 27 July 2024, when the figures for the financial year 2023 were published. The reason for this is clear: compared to a year ago, geopolitical and thus global economic uncertainty has increased exponentially, and it makes no sense to speculate on the trend in the second half of the year, especially not being bound by the obligations of those who are listed.

The group turns 50

2025 remains important for another reason. The company founded and still headed by Giorgio Armani is celebrating its 50th anniversary: so many years have passed since 1975, when the designer began building the group, together with his partner and life companion Sergio Galeotti, who passed away in 1985 at the age of just 40.

Armani today stands out among the global fashion stars of his generation and in particular those born in the 1930s: Valentino Garavani (born in 1932) sold his label several years ago; other creatives have passed away relatively recently, such as Roberto Cavalli and Mariuccia Mandelli (Krizia). Others have left prematurely: Gianni Versace, Franco Moschino, Enrico Coveri, Gianfranco Ferré, to name but a few. In the United States there is Ralph Lauren (born in 1939), but his company is listed and has been led by an external ceo for many years. Some might think of Karl Lagerfeld, who died in 2019 at the age of 85 from cancer: he too worked to the last but, unlike Armani, had not created a 2 billion-plus group. Unique today and always a pioneer: Armani realised the importance of having several brands and expanding with perfumes, cosmetics, jewellery, watches and - here he really paved the way - with hotels, restaurants and furniture-design.

The Salone del Mobile in April was the occasion to celebrate 25 years of Armani/Casa and a few weeks ago at the Armani/Silos in Milan, in the exhibition space opened in 2015 (another birthday!) the exhibition for 20 years of Armani Privé, the haute couture collections (one-off pieces) that Giorgio Armani began presenting in 2005, was inaugurated and is linked to two upcoming dates. On 8 July the autumn-winter collection will be shown in Paris, on the same day as Chanel. Three days later Armani will be 91 years old and after the summer he will be at Milan Women's Fashion Week (he was not seen at the recent men's fashion shows in June for health reasons).

The admiration that has always surrounded Armani is certainly also linked to his ability to look to the future, as the words commenting on the 2024 figures confirm: 'I am convinced that being consistent, avoiding chasing immediate gains, is the best strategy to ensure success in the long term. In an increasingly complex and competitive global context, I can proudly say that I have maintained the group's independence and stability'.

© REPRODUCTION RESERVED

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti