Arper, the 'subtraction' principle in support of quality and the environment

The guiding principle is that of subtraction: reduce to obtain quality, lighten to expand the possibilities of use; but "subtraction", in this case, is also to be understood as a declination of responsibility: an essential approach to materials and construction, to reduce the overall impact and make sustainability a design requirement. It is within this ideal perimeter that Aom took shape, the line of sofas and armchairs presented at the Salone del Mobile 2026 by Arper.

"Designed by Jean-Marie Massaud, the collection reflects a precise strategic direction: to combine sustainability, design flexibility and the well-being of spaces," Simona Colombo, chief marketing officer of the company founded in Monastier di Treviso in 1989, tells us. "We wanted to introduce the concept of softness also in office environments, with versatile solutions capable of adapting to both residential and collective contexts. These are the same principles that guide the development of our business: designing responsible products, conceived for different markets and uses, interpreting an evolution of the way of living and working on a global scale".

Founded by Luigi Feltrin together with his sons Mauro and Claudio (the current president), Arper combines its Venetian and Italian roots with an evident foreign projection, witnessed by its export figures of 84.5%, of which 16.6% to the USA. It is in this perspective that the importance of being there, in the pavilions of the Milanese fair, should be understood: 'The Salone is an unmissable international appointment for design and companies,' explains Colombo.

"Here we tell our brand and our approach to design, sharing it with customers and key markets. It is also the first moment to ground our marketing strategy for the year to come. In this edition, our exhibition space will explore the theme of connections and reconnections (individual and collective) and how Arper collections are designed to nurture relationships. During Design Week, our showroom in via Pantano will also be a noteworthy destination to meet and discover our collections".