Premium meat arrives: aged like wine, matured steaks exceed 180 euros per kilo
Growing trend in 'dry aged' meats with dedicated sommeliers. Super-ripened meats get a positive opinion from Efsa
Key points
The key word is not a beautiful one, premiumisation, plus as a term borrowed from English many will turn their noses up at it, but this is what is happening in the wake of what has already been done for a long time by wine, in the meat sector with the creation of the dry aged steak segment. Exactly as in wine, it is also a question of creating a premium segment by playing on the time factor and thus on ageing to achieve greater profitability. It is in this way that the method of extreme ageing dry aged transforms steak into a sensory experience, in effect into a luxury good that can fetch more than 180 euros per kilo. Basically, it is a dry-aged process for periods of more than 15-20 days and can be up to three months or even a year.
Meat Sommelier
A trend that is going hand in hand with the appearance of meat sommeliers in restaurants or the showcases dedicated to premium ribs in restaurants and even supermarkets.
The numbers
The beef sector in Italy, according to ISTAT, has a turnover of EUR 12.8 billion in production and EUR 28.5 billion in consumption and could make a further quantum leap with the take-off of a premium segment.
The Authority's go-ahead for extreme ripening
On the other hand, 'super-rolling' has also received the green light from Efsa, the European Food Safety Authority based in Parma, which has clarified that the consumption of dry-aged meat 'is as safe as that of fresh meat, provided it takes place under controlled conditions of temperature, humidity and ventilation, in electronically controlled millimetre cells'.
Costs and races
According to some estimates, this market segment can reach a share of up to 15-20% of the total turnover, guaranteeing operators a price plus of up to 45% compared to the average. As far as breeds are concerned, the dry aged meat segment is testing the 60-day Black Angus that has a quotation between 55 and 75 euro/kg, the Chianina Igp or the 90-day Spanish Rubia Gallega that can reach 115 euro/kg, up to the Elite selections of 120 days between 130 and 180 euro/kg.


