Opens art&design24, the first permanent store dedicated to design and publishing by Gruppo 24 ORE

"art&design24 will offer not only editorial products, but also design objects," explains Chiara Savino, Head of Publishing 24 ORE Cultura - 24 ORE Group, who continues: "Through this new and special concept store we will replicate the successful model of the Design Store at MUDEC, conceived and managed by 24 ORE Cultura for ten years now, and which today represents an example of excellence in the national museum scene."

"We are proud to welcome artdesign 24 in the spaces of Milano Centrale," commented Alessio Streccioni, new Chief Commercial Officer of Grandi Stazioni Retail. "This entrance fits harmoniously into our vision of stations as places of art, entertainment and cultural contamination, dedicated to the millions of travellers who pass through these spaces every year and to the City".

The presence of domestic tourists and tourists from all over the world prompted the outline of a concept hinging on the important presence of Italian artistic artefacts.

The design, the quality of the materials, the manufacture of the product and the packaging are elements that distinguish Made in Italy, and find their fullest expression in the shop.

Numerous brands are on display, including Alessi, Qeeboo, Seletti, Driade, Fontana Arte, Bitossi, Fabriano, and many others, which will become for travellers a unique gift for a loved one or simply a special souvenir to take home.

The uniqueness and beauty of the Made in Italy product range is juxtaposed with objects from abroad, aimed at reinforcing aesthetic lines and trends, chosen through a very careful and high-profile scouting activity.

Visitors are greeted in the store by the large 'Giraffe in love' chandelier lamp produced by Qeeboo, a famous Milanese brand, an expression of the 'Narrative Design' current. Its presence, together with that of the numerous design objects, animates a neutral space, furnished with simple metal shelving: the idea is to enhance the colours, textures and shapes of the objects, the true protagonists of the store.

A rich bookcase, consisting of art, design, fashion and precious coffee table books, alternating with stationery products such as notebooks, notebooks, pens, characterise the reading corner, framed by Piero Fornasetti's vintage 'Teatro' wallpaper, designed in the 1950s: a tribute to the city, to the typical 'Milanese drawing room' and to La Scala Theatre.

Completing the relaxation corner are the comfortable "Proust" chairs by Alessandro Mendini, in its outdoor version produced by Magis, and "Fiocco" by Nika Zupanc of Qeeboo. A unique and special set-up that also offers an immersive experience of the beautiful and the original, from entering the shop to leaving.

The art&design24 Concept Store is therefore open to the public from Friday 11 April, every day with the following opening hours: 8 a.m.-8 p.m.

Information can be found at: https://www.milanocentrale.it/negozi or: Sole 24 ore cultura, Art& Design 24 | Milano Centrale | In Stazione

The press kit, with images of the store, the set-up and the editorial and merchandising novelties, is available at the link: https://tinyurl.com/jh2jnewk.