'Artificial intelligence can propel Italian SMEs'
Siemens Italia CEO Floriano Masoero: new solutions are inexpensive and give great competitive and time-to-market advantages
by Lello Naso
Managing artificial intelligence within companies is the industrial challenge of the coming years. In Italia, not everyone has yet hit the target. Floriano Masoero, 46, Managing Director of Siemens Italia, the subsidiary of the German giant and global leader in industrial systems based on artificial intelligence, is convinced of this. In the factory in Earlingen, a stone's throw from Nuremberg, he explains Siemens' projects and the situation of the industrial system in Italia.
'Many companies,' says Masoero, 'activate artificial intelligence pilot projects but then fail to make them scalable. Siemens has built a package with the hardware and software environment inside that can be continuously updated and scaled up for industrial production. It has been operational for six months and many Italian companies are already using it'.
What is the difference from the past?
New products are built to be incorporated into the suite, which is thus continuously updated based on experience in the field. It is a revolution from the past. This process eliminates the disease, I say this ironically, that many companies have developed in recent years, pilotitis: many pilot projects and few concrete applications in production processes. We have created an operating system specifically for industrial production driven by artificial intelligence. We treat AI as a product embedded in a process and not as a stand-alone asset. The very logic of AI is made up of cycles and interactions with software and AI agents that have to be continuously updated.
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