Culture

Artificial intelligence trudges through Italian museums

According to the Milan Polytechnic Observatory, only 21% of museums and monuments have made their own investments in AI

by Alessia Maccaferri

 (Adobe Stock

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

A largely missed opportunity. a largely missed opportunity. For the time being, generative artificial intelligence is mainly used by Italian museums and cultural institutions as a mere tool, not as an environment capable of generating a step change in cultural vision.

"Museums use, mostly on an individual level, the generalist AI tools that are available to us, to create content and newsletters, except for a few, about 21%, which have made their own investments," explains Eleonora Lorenzini, director of the Digital Innovation in Culture Observatory of the Milan Polytechnic, which surveyed over 400 Italian museums, monuments and archaeological areas (the full results will be presented on 9 June 2026 in Milan).

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Almost half of museums do not invest in digital

It emerged that 94% of museums allow the use of AI, although most still report limited use. Some institutions have invested by purchasing licences for generalist tools for their staff (13%), in a few cases adapting and customising them to their own needs (7%) or developing new products and services for internal and external audiences (6%). The low propensity for AI is on the other hand mirrored by a still partial tendency towards innovation: 47% half of cultural heritage institutions do not invest in digital.

The Polytechnic then identified general innovation trends over the next ten years. The hyper-personalisation of experience enabled by generative AI will be relevant and with a stronger impact in the cultural sphere to engage different audiences and offer tailor-made paths and content. This helps to enhance interests, user styles and identities, while at the same time favouring accessibility, thanks to the rapid spread of Large Language Models, of instant multi-language translation tools (able to adapt texts, audioguides or captions to the user's linguistic profile).

"Structured use of AI will make a difference"

'The difference will be made by the more structured use of AI,' Lorenzini emphasises. 'Certainly the greatest potential is in accessibility, where AI will be disruptive without the need for large investments. In particular, linguistic accessibility will be strategic'.

Arabic Manuscripts of the Ambrosiana

At the Veneranda Biblioteca Ambrosiana, the linguistic aspect has been intertwined with the cultural one by making accessible a digitised corpus of 250 ancient manuscripts in Arabic from different eras. But AI does not only have a translation function from Arabic, it makes very complex manuscripts readable: 'Arabic already presents the greatest difficulty in linguistic terms. Then the material is manuscript, with handwriting that is not encoded in a standard way, as is the case in printing. And then the layout of the writing occupies the entire page, in horizontal, vertical and oblique dimensions. It seemed to us the best possible terrain for experimenting with the technologies we implemented,' explains Fabio Cusimano, Head of Digital Asset Management Cataloguing at the Veneranda Biblioteca Ambrosiana.

AI Htr Handwritten text recognition technology was therefore applied. "We developed the technology with the aim of recognising the page layout," Cusimano points out. Now the entire corpus (another 1,500 manuscripts) will be submitted to AI and made available to everyone on the Milan institution's website, opening up interesting research perspectives: "Alongside our institution's preservation objectives, which are enhanced with the digital replacement copy, we are offering the best tools to the scholarly community and the wider public," Cusimano explains. It is not so much a matter of transcribing or translating the text but of offering a platform that interprets the content and generates a huge amount of text that can be interrogated by users. Who can then contribute to improve and refine the content.

This cultural project would obviously not have been possible without the digitisation that started in 2018. However, the Polytechnic's research reveals a very gloomy general trend in the Italian situation: digitisation of collections in Italian museums has only marginally increased in recent years, and 26% of institutions state that they have not yet started any activities of this kind, while 23% of museums still do not collect visitor data. In many cases, an integrated data collection, interoperability and exploitation strategy is still lacking, which is also likely to severely limit the future effectiveness of artificial intelligence applications.

"In ten years there have been many changes, but we must recognise that so much of the cultural ecosystem has remained very close to what it was ten years ago, despite the resources of the NRP that could have induced a leap forward," Lorenzini comments.

Empowerment with AI and collaborative practices

A second megatrend noted by scholars is that of AI enhancing the work of operators, which finds further and more widespread applications in programming, audience analysis, collection curation, predictive maintenance, fundraising and decision support. Finally, another megatrend concerns the development of collaborative data sharing practices through shared data ecosystems, in which cultural institutions and organisations work together to exchange information in a structured, secure and interoperable way. 'These practices,' reads the report, 'will enable integrated management of cultural organisations and networks, supporting joint analysis, cross-institutional services and cultural policies based on collective evidence, including from other industries'.

 

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  • Alessia Maccaferri

    Alessia MaccaferriCaposervizio Nòva 24 - Il Sole 24 Ore

    Luogo: Milano

    Lingue parlate: italiano, inglese

    Argomenti: innovazione sociale, impact investing, filantropia, fundraising, smart cities, turismo digitale, musei digitali, tracciabilità 4.0, smart port

    Premi: Premio Sodalitas (2008), premio Natale Ucsi (2006), European Science Writer Award (2010)

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