Artificial intelligence trudges through Italian museums
According to the Milan Polytechnic Observatory, only 21% of museums and monuments have made their own investments in AI
Key points
A largely missed opportunity. a largely missed opportunity. For the time being, generative artificial intelligence is mainly used by Italian museums and cultural institutions as a mere tool, not as an environment capable of generating a step change in cultural vision.
"Museums use, mostly on an individual level, the generalist AI tools that are available to us, to create content and newsletters, except for a few, about 21%, which have made their own investments," explains Eleonora Lorenzini, director of the Digital Innovation in Culture Observatory of the Milan Polytechnic, which surveyed over 400 Italian museums, monuments and archaeological areas (the full results will be presented on 9 June 2026 in Milan).
Almost half of museums do not invest in digital
It emerged that 94% of museums allow the use of AI, although most still report limited use. Some institutions have invested by purchasing licences for generalist tools for their staff (13%), in a few cases adapting and customising them to their own needs (7%) or developing new products and services for internal and external audiences (6%). The low propensity for AI is on the other hand mirrored by a still partial tendency towards innovation: 47% half of cultural heritage institutions do not invest in digital.
The Polytechnic then identified general innovation trends over the next ten years. The hyper-personalisation of experience enabled by generative AI will be relevant and with a stronger impact in the cultural sphere to engage different audiences and offer tailor-made paths and content. This helps to enhance interests, user styles and identities, while at the same time favouring accessibility, thanks to the rapid spread of Large Language Models, of instant multi-language translation tools (able to adapt texts, audioguides or captions to the user's linguistic profile).
"Structured use of AI will make a difference"
'The difference will be made by the more structured use of AI,' Lorenzini emphasises. 'Certainly the greatest potential is in accessibility, where AI will be disruptive without the need for large investments. In particular, linguistic accessibility will be strategic'.


