Artigiano in fiera is back. In Milan 2,800 companies from 90 countries
From 6 to 14 December in the halls of Fiera Milano in Rho
A tour of the world in nine days, which from 4 to 14 December will bring the proposals of about 2,8oo artisans from 90 countries to the Fiera Milano. spaces in Rho. L'Artigiano in Fiera is back, as it does every year, to give visibility to the products of micro and small enterprises from Italy and beyond. From France to Greece, from Uzbekistan to Peru, the event focuses on the ability and desire of artisans from all over the world to express themselves and their relationship with the territories they belong to through their artefacts.
Craftsmanship as self-expression
"In these thirty years, we have hosted more than 15 thousand exhibitors from 100 countries around the world and more than 24 million people have visited our fair," explains Antonio Intiglietta, creator of the event and president of the company that runs it, Gefi. "We have noticed for some years now a return to work as communication, self-expression, dictated not by the parameter of wealth or career prospects, but by the parameter of personal satisfaction
In this context, craftsmanship not only confirms itself as an essential element in the development and growth of territories, but also becomes a distinctive aspect "that tells of a way of working, creating and building that originates from its own history, but makes it new and modern," adds Intiglietta. Because the craftsman today uses artificial intelligence and all the most advanced technologies available today, but at the heart of his work is always his desire for self-expression and self-telling'.
Another interesting aspect that emerges from the event is the growing attention, in all sectors, to respecting nature but also the 'naturalness' of products and transformation processes, which aims to not alter the original elements.
Regions and countries represented
Two aspects, these, that unite the many realities present at Artigiano in Fiera. Starting with the Italian ones, coming from all over the country. If Lombardy remains the most represented region (with 240 exhibitors present), the participation from the South of the country is very large, with 230 artisans arriving from Calabria (of which 30 in a collective exhibition), around 200 from Sicily, and 90 from Sardinia). Among the European cousins, the largest delegation will be from France, with 58 exhibiting companies, alongside those from Spain, Portugal and Greece.
