Artissima: discovery is the driving force behind the fair; the market needs time
With 183 galleries, 37 new exhibitors and 66 solo exhibitions, sales are strong, but gallery owners report tighter budgets and margins under pressure
Key points
In an art market increasingly focused on established names and high-profile works, Artissima continues to champion new talent. The 33rd edition of the Turin fair, ‘Fancy: A Flexible, Acrobatic Body’, curated by Luigi Fassi, has drawn to a close with over 34,000 visitors, 183 galleries from 35 countries and four continents, 37 new exhibitors, 66 solo projects, 12 awards, an acquisition fund and a special mention. Over the four days of the event, it brought emerging artists, experimental research and unconventional exhibition projects to the forefront. A space for exploration for collectors, but also a platform for curators and museum directors seeking new talent and opportunities to forge relationships that could lead to exhibition and institutional opportunities.
This approach is also reflected in the structure of the participation costs. Stand prices range from 200 to 280 euros per square metre, depending on the section, with generally lower rates for emerging galleries and for those participating with solo exhibitions or projects featuring two artists in dialogue. Stand sizes range from 16 to 100 square metres, with the latter reserved for the Main Section. The fair does not charge a registration fee: a deposit is required, which is deducted from the cost of the stand, whilst galleries that do not pass the selection process are charged 450 euros. Any additional costs relate mainly to the customisation of the stand design.
It is precisely in its ability to connect the market with the art world that Artissima finds a significant part of its identity. It remains to be seen to what extent these opportunities for discovery translate into acquisitions, new representation and concrete opportunities for artists. The effect is not always immediate: an event such as the Turin fair may require collectors to take time to observe, understand and consider their choices. Yet, as several galleries have pointed out, sales were certainly not lacking. This is a sign that we should assess the event’s success not only in terms of the number of transactions, but also in terms of the interest it has generated and the relationships being forged between galleries, artists and collectors. Negotiations that have begun and institutional contacts can be significant indicators, provided they are not confused with actual sales.
A word from the gallery owners
It was an excellent edition for Martina Simeti who, in addition to the Diana Bracco – Imprenditrici ad Arte prize – worth 10,000 euros – recorded several sales for both artists featured in the Monologue/Dialogue section: the collages by Riccardo Camoni (Buenos Aires, 1950 – Bologna, 2008), created between 1991 and 1993, and the works by Bernhard Schobinger (1946). Artists of the same generation, both active since the late 1960s, embarked on their artistic journeys from different backgrounds: Camoni as a painter, Schobinger as a trained goldsmith (prices ranging from 1,400 to 16,000 euros). In particular, Schobinger’s work was acquired by a major Italian private collection – a ‘new contact’ for the gallery owner.
Raffaella Cortese gives a positive assessment, with numerous sales in the €15,000 to €50,000 range, particularly for works by Marcello Maloberti and Liliana Moro, as well as interest in other artists represented by the gallery. Some negotiations regarding higher-value works are still ongoing. Looking ahead, the gallery owner hopes that Artissima will succeed in attracting collectors willing to invest more consistently, even beyond the €50,000–60,000 mark. ‘Between discounts and costs, a gallery’s actual profit margin is often reduced to 15–18 per cent,’ she observes, highlighting the limitations of relying solely on art fairs for financial sustainability. Interactions with curators and museum directors have also been positive; these contacts can open up opportunities for institutional acquisitions, exhibitions and new projects. However, local collecting still needs to be strengthened: there are now fewer Turin-based collectors buying at the fair than in the past. Raffaella Cortese’s hope is that new generations and new international players will help to revitalise the city’s collecting scene.







