Sicily Addict, Nebrodi start-up enters the luxury segment
Eight artisan panettone cakes mark the debut of the new line: the Myrtle-based company aims to exceed 3 million in sales by 2025, expand production capacity with the new factory and accelerate international expansion thanks to a round on Mamacrowd
Key points
Sicily Addict, a startup born in Mirto sui Nebrodi in 2021 and active in food and wine e-commerce, enters the haute patisserie market with the launch of 'Librizzi Alta Pasticceria', a new brand dedicated to premium leavened goods. The operation marks a step change in the company's strategy, which aims to preside over a fast-growing segment both in Italy and abroad.
The debut comes with eight artisan panettone cakes developed over two years of research: live mother yeast, 72-hour processing and certified raw materials. The products will initially be sold through a dedicated section of e-commerce, and will then - in the company's intentions - flow into autonomous distribution channels. With the launch of "Librizzi Alta Pasticceria", the Nebrodi startup aims to position itself as a structured reality in the Made in Italy haute patisserie sector, a sector that is still fragmented and characterised by small-scale artisan production. The new project aims to combine production capacity, artisan quality and premium positioning, with the objective of making scalable a segment that in recent years has shown significant growth margins in both mature and emerging markets.
The strategy: a dual-brand model
The choice of a separate brand is part of a positioning strategy that avoids moving the original brand upwards. "The haute patisserie market requires a different approach, centred on superior raw materials and luxury communication," explains CEO Giacomo Librizzi. The new line will in fact have an autonomous identity, also from a commercial point of view. The premium leavened products segment continues to grow: according to Sigep 2025 data, the European confectionery sector registers +6%, with Italy at +2.3%. Demand for artisan panettone is also increasing on foreign markets.
Economic performance: steady growth from 2021
The launch comes against a favourable financial backdrop for the Nebrodi startup. since its creation, the company has grown steadily: it recorded a turnover of €1.1 million in 2022, rising to €1.75 million in 2023 and to €2.15 million in 2024, with a stated goal of exceeding €3 million in 2025.€ In 2024, the company shipped over 100,000 orders, reaching 65,000 active customers and selling almost 34,000 panettone cakes in the B2C channel, which accounts for 80 per cent of revenues. The average rating on Trustpilot, they claim, is 4.2 stars out of 12,200 reviews.
At the same time, Sicily Addict operates in B2B with a frozen distribution to Belgium, France, Malta and Germany, combining e-commerce with an expanding omnichannel model.
