Aru, designer glasses between architecture and sustainability
Daniela Verrazzo's brand was created to design unmistakable models linked to Made in Italy
by Paola Dezza
3' min read
3' min read
In Japanese, it means sun, bright light, spring, a beautiful day. This is how, with a poetic reference to the Orient, designer Daniela Verazzo decided to name her eyewear brand.
Designed and manufactured down to the smallest detail, according to the strictest 100% Made in Italy criteria, the Aru brand was born from the design thinking of Daniela, whose training in the world of architecture translates into a vision that combines form and function, aesthetics and comfort, beauty and durability.
Each ARU model is the result of rigorous design, where nothing is left to chance: from the morphology of the frames to the relationship with the face, from weight balance to ergonomics, and even material research.
In just a few years, ARU has built a 100% Italian production chain, selecting small artisan workshops outside the large industrial districts. An integrated approach, personally supervised by Daniela Verazzo, which guarantees aesthetic consistency, functionality and tailoring in every detail.
And the focus is also on sustainability. This is how Natoorì, the green collection, took shape. A project that transforms respect for nature into an aesthetic language, where design is not just a creative gesture but a conscious choice.
