Food safety

Asahi beer, hacker attack puts supplies to Japan at risk

Hackers allegedly disabled the ordering and delivery system, forcing the company to indefinitely postpone the launch of a dozen new products

by Silvia Marzialetti

Aggiornato il 3 ottobre alle ore 16.40

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

A hacker attack puts stocks of Asahi beer in Japan at risk. The Japanese group, which produces not only the eponymous Super Dry, but also soft drinks and the whisky Nikka, has been forced to stop production at most of its 30 plants across the country.

Hackers allegedly disabled Asahi's ordering and delivery system, forcing the company to indefinitely postpone the planned launch of a dozen new products, including carbonated soft drinks and protein bars, at the end of the month.

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According to the Kyodo news agency, customer service desks have also been suspended, employees are no longer able to receive e-mails from outside and are forced to take orders over the phone and process them manually.

The country's most popular brewery has not yet announced when it might resume production, triggering alarm among wholesalers and retailers (the news is also of particular concern to Japanese mini-markets).

According to the Financial Times, the stoppage of deliveries could lead to the depletion of Super Dry stocks (73 million cases sold last year, against a background of declining domestic beer consumption and fierce competition between Asahi, Kirin, Sapporo and Suntory) in two to three days.

As the crisis enters its fifth day,' writes the Guardian, supermarkets and retailers prepare for empty shelves, while popular Japanese pubs, izakaya, which serve draught beer and bottled Super Dry, may be forced to change suppliers.

In a statement released today, Asahi's CEO, Atsushi Katsuki, said for the first time publicly that the cyber attack involved ransomware and that investigations had confirmed "a potential unauthorised transfer of data".
"To avoid further damage," he continued, "we are withholding specific details regarding the cyber attack. We took immediate measures to contain and respond to the incident and gave top priority to safeguarding critical data, including the personal information of our customers and business partners, and promptly isolated affected systems to minimise the impact.

Asahi has operations worldwide, with offices and production sites in North America, Europe and Australasia. Asahi Europe (European division of the group) operates the Peroni, Nastro Azzurro, and Gran Riserva brands. 'The extent of the disruption is currently limited to Japan,' the company said.

In Japan, Asahi aims to "partially and gradually resume" operations of its call centre next week.
"The potential impact of this incident on our financial results for the fiscal year ending December 2025 is currently under review," the company said.

The Asahi share price stood at 1,710 yen ($11.61) at the close of trading in Japan today, declining more than 6% since the start of the week. Since the start of the year, the whisky producer Nikka's shares have risen more than 6%.

"I sincerely apologise for the difficulties caused to our stakeholders by the recent system outage," said Katsuki. "We are continuing our investigation to determine the nature and extent of the potential unauthorised transfer of data, we are doing all we can to restore the system as quickly as possible, while implementing alternative measures to ensure the continued supply of products to our customers - we appreciate your understanding and support."

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