Astra Make-Up accelerates development abroad

The year 2025 has 'internationalisation' as its keyword for Astra Make-Up, an Umbrian company that has been making make-up and skincare products since 1988 according to the values of sustainability and inclusiveness and that closed 2024 with a turnover of EUR 39.4 million, registering a growth of 11.4% compared to 2023.

"We have developed an international expansion plan aimed at strengthening our presence in foreign markets, consolidating existing relationships and weaving new ones, with a focus on Europe,' says Simone Settimi, general manager of Astra Make-Up. 'Starting with the closest markets such as Spain and Romania, we will then move on to Eastern Europe, the Balkans, Switzerland, Austria, Germany, the United Kingdom, the Nordic countries, and the rest of Europe, which remains our main focus. However, we are also engaged on other fronts, from Latin America to the Middle East to South-East Asia'.

He adds: 'Strengthening exports will guide us at least until 2027. The ambition is to bring the incidence of foreign sales to 25-30% of total turnover in the three-year period. Over the next three years, we will work intensively to make the brand's presence in the territory, both foreign and domestic, more tangible, reaching a wider and more diversified clientele and improving the customers' shopping experience'.

And it is precisely to support this ambitious goal that the company has opened a hub in Milan, which will be the operational heart of the export strategy. "Milan is a unique international platform," continues the general manager, "not only because of its centrality in the cosmetics and financial scene, but also because of its privileged access to an ecosystem of professionals, media and strategic partners. Here we want to strengthen our commercial relations and intercept trends and opportunities more quickly, which will allow us to position ourselves in key markets and consolidate our presence in the world".