AI at work, more happiness but also more stress: the new well-being equation
This is Catarina Lachmund, Senior Analyst at the Happiness Research Institute
Artificial intelligence promises efficiency. It cuts time, automates tasks, increases productivity. But there is one variable that rarely enters the reports: happiness. And this is precisely where the global research 'Work and Wellbeing in the Age of AI', carried out by Jabra together with the Happiness Research Institute, starts.
The study involved over 3,700 professionals in 11 countries, including Italia. In the Italia sample - 363 knowledge workers - the use of AI is already a concrete practice: 54% use it in their personal lives, 48% at work. The Italian trends follow the global average. A sign that the phenomenon is not local, but structural.
The numbers tell a less obvious story than usual. Those who use AI every day are more satisfied with their work (+34%), achieve their goals more easily and see more career opportunities. They are also more optimistic about the future. But they pay a price: 20% higher stress levels. An only apparent contradiction, which opens up a key question for companies and managers. Does AI make us happier or more under pressure?
According to Meik Wiking, the debate must be shifted: less obsession with productivity, more focus on psychology. Identity, motivation, sense of work. Because the future of work is not only technological, it is emotional.
In this interview, Catarina Lachmund, Senior Analyst at the Happiness Research Institute, helps us read the data. Between 'good' and toxic stress, new digital inequalities, silent leadership and jobs that change their skin. AI, in short, like a gym: it can strengthen. But without instruction it risks injury.


