Atalanta, Christmas at the top. Cardinale punishes Inter: they won the Scudetto but went bankrupt
Even in a Christmas climate, where we should all be merrier, AC Milan manages to talk about itself
5' min read
5' min read
Hell of a Milan. Even in a Christmas climate, where we should all be merrier, Fonseca's team manages to make a splash. Nothing memorable, of course.
Not so much for the troubled 0-1 win in Verona on Friday night, which, given what has happened in similar away matches, is not a waste. Three points, in fact, are better than nothing, especially when at the halfway mark you are floating in eighth place, out of Europe. What do you do then? You lie low and hope that, apart from Reijnders (the contract renewal is close), the others wake up too. And that Fonseca, too, doesn't go frog, saying other strange things.
And instead? What do the club's top management do? Instead of thinking about the festive season, and giving panettone to the employees, they bring out a document (24 pages) from the Harvard Business School in which the Rossoneri club, in addition to being analysed in terms of its economic-financial outlook, sets out its modern 'vision' of football.
And here one really risks the ridiculous.
'Milan can become a €5 billion company,' emphasises Redbird's number one, Gerry Cardinale, with his usual modesty. 'I don't want to Americanise Milan, but you have to win intelligently. Inter won the Scudetto last year and then went bankrupt: is that really what we want? For the fans, my job is to win the Italian championship every year. For my investors, my job is to position Milan to fight for the Scudetto every year, qualify for the Champions League and go as far as possible in the Champions League. This is what maximises cash flow and brand value'.


